When Twitter first came out, I signed up with an account, looked at it a few times, and just didn’t get it. As time went by, I tried out Twitter a few times, but I didn’t quite understand what it was good for.
Then I started working at AppsGeyser, and my boss said “Get on thee on Twitter.” (She’s spent too much time playing D&D as a kid.) So, I sat down with @shiraabel (aforementioned boss) and said “I don’t get it. Why do I need to be on Twitter?” Over the next few days, she gave me her answer in bits and pieces. Here are five key points that she explained to me:
- It’s short and sweet. You don’t need to come up with paragraphs of copy. Just get one idea and put it out there.
- You can talk to anyone. Find someone who’s talking about something related, jump into the conversation, and anyone who’s following them can quickly see what you’re saying too. You don’t need to wait for an invitation or even a follow to jump into any conversation.
- Get brand exposure. Even if you never talk about your product, if you’re talking, people will keep seeing your name and get curious about what you do.
- Find people where they are. People are already on Twitter, waiting for content to fall into their laps. You don’t have to hope people search for you, just use keywords that relate to you, and anyone looking for the topic will find you.
- Find out what everyone’s talking about. With a quick search, you can find out what topics are hot in any specific area of interest, and you can fine tune your message to that.