The Monetize feature that allows app makers to upload any banner into the ad-space has been live for a while, and we’ve seen many different uses from many different app makers. We thought we’d share some tips for correct use of the ad space.
Don’t: Threaten the user in any way. If your ad says that your app will brick their phone if they don’t click, you will be reported, and your app (and all future apps) will be banned from Android Market.
Do: Let the user know that they can get an upgraded version of the app for a reasonable fee.
Don’t: Lie to the user. The banner should not mislead the user into clicking for something free if that free thing is not really available. It’s ok to offer a free Galaxy 2 if you’re actually giving one away. If you don’t plan to give one away, telling people they can get one is legally fraud.
Do: Give away free ebooks, raffle off prizes.
Don’t: Lead users to viruses. As above, your app will be reported and Google will ban it and all existing and future apps from Android Market
Do: Give users a good idea of what they will get when they click the banner. For example, “Click here to buy premium pots and pans.”
Don’t: Use banners that are not related to your app. People looking at a recipe app don’t want to be shown an advertisement for home inspection, and people using a real estate app are probably not looking to buy spices in bulk online.
Do: Use banners that are closely related to your app; sell spices, knives, or pots and pans on a recipe app, and save home inspection and mortgage ads for a real estate app.
Don’t: Advertise a local business on an app that has global appeal. Advertising dance lessons in Houston, Texas on a dance music app is only marginally helpful.
Do: Give your app local appeal to target local customers or offer an item or service that can be accessed anywhere – consider offering online dance lessons or referring to an affiliate link to a dance DVD.
Don’t: Make your ad adult-only when your app is child-friendly. If you make a child’s game, don’t run ads for a strip club.
Do: Make sure that your advertisement is appropriate to your app-using audience. To make money from a child’s game, sell other games or make a deal with a local pizza place.
Don’t: Assume that because AdMob belongs to Google, it is the best ad network or the best way to make money.
Do: Research a variety of ad networks, and consider the ones that cater best to your audience. You may get better results from an affiliate program than from an ad network.
Don’t: Leave things as they are no matter what.
Do: Change your approach often. Use different programs on different apps. See what works better and what doesn’t work as well. Check how well each ad does for every app. Your ad space use should be tweaked often!
And last, but definitely not least, DO consider the customer! If you want them to click, give them a good reason to click. Offer them coupons, access to information, and good recommendations!