Last week we talked about why Twitter is such a great tool for getting your app out there, but we didn’t explain how to use Twitter. For a new user, Twitter might seem like walking into a room where there are multiple conversations going on and some people standing on soapboxes spouting information. And it kind of is. Which is totally ok. You can join the conversation, say what is interesting to you, find out what is interesting to others, and establish a rapport with people. Remember that your goal is to create conversations. Here are five tips to help get you started:
- Fortunately, someone doesn’t have to be following you for you to have a conversation. If you use their username preceded by the @ symbol (e.g. @appsgeyser), they will almost certainly see your message.
- Find interesting people and follow them. Look for people chatting about subjects related to your app and follow them. Some of them might follow you back, but even if they don’t, you can watch their posts and talk with them.
- Look for people who have followers and actively engage. If they aren’t following anyone, the odds are they won’t follow you. On the other hand, if they are following everyone and chatting with them all…
- Retweet the interesting. People like to be retweeted. If you retweet someone, they might take a look at you. Even if they don’t, your followers will appreciate being told the interesting information. And when you’re retweeted, a “thank you” is always nice.
- Be your awesome self. Nobody wants to talk to a robot. Laugh at things that are funny, ask questions, talk about your life. Don’t make the whole discussion about your app. Give people a chance to talk to you, not your app. People don’t follow apps, they follow people.