We’ve talked a lot about using ad networks to monetize your apps. We’ve described how to use Inneractive, AdMob, and LeadBolt. We’ve also mentioned pay-per-call affiliate links. What we haven’t spoken much about, however, is the advantage of reaching out to related businesses to make the most from your app advertising.
Let me explain with an example. Suppose you had an app that showed people different tourist sites in China; the Great Wall, the Summer Palace, the Forbidden City, Silk Street, and other touristy places. People who download your app might be the kind of people who would want to learn conversational Chinese. Pairing your app with a Chinese language learning company might lead to a high clickthrough rate, and since you’ve already trimmed down the customers to those interested in Modern China, they have a high purchase rate. Let’s say that didn’t work. Another tactic might be to team up with a company that offers tours to China and the Far East. Referral fees for someone who signs up for a tour can be several hundred dollars, and again, you’ve already found an interested audience.
Obviously, it’s easier to sign up for an existing service, and let their ads do the work for you. On the other hand, by advertising a related business directly, you can make a lot more money.
What are the steps towards making a business connection?
One good way to approach people for a business connection is through LinkedIn. Unlike Facebook which is used for personal connections, businesses often use LinkedIn to connect to other businesses. Be sure your profile is well-written and presents you accurately, but in a business-appropriate fashion. LinkedIn is not the place to post funny pictures or pithy quotes. It’s the place to show who you are in the office.
Another way to approach a business is through their website’s contact form.
As with anything in business, approaching through a mutual connection is likely to give the best results.
If your app is locale-specific, you may wish to go meet with local businessmen personally or through an organization like Rotary or Lions Club.
Once you’ve decided how to approach the business, you’ll need to draft a clear, concise message that explains exactly how you feel that your business relates to their business, and the reasons that you believe that your app could draw relevant leads for their business. In short, explain what you have to offer them!
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