In the past few posts we have touched on the importance of building an Android app empire and how you can build an android app empire. For those of you that read our post on how to not get distracted will have now planned and created your first even Android app empire and will be ready for marketing and distributing. So, what is the next step? The next step is concentrating on marketing your Android app empire, because there is no point in creating such wonderful apps if they aren’t marketed and distributed correctly.
- Market your Android app empire
You need to create a marketing strategy that will tie together all of your apps and increase your distribution and audience for all of your apps at once.
How do I market my android app empire?
There are a number of ways in which you have the ability to market your Android app empire including the following:
1: Utilize your existing audience – The majority of app makers have created at least one app prior to beginning on their Android app empire, and it is this pre-existing audience that you need to focus upon initially, use their loyalty to raise app awareness. Your existing audience are those that have used your product and trust you, they are more likely to download your new apps and recommend your apps to their contacts.
2: Splash Screens – A splash screen is the screen that appears when you open an app. When an app is opened it has the full attention of the audience, therefore it can be the most important of all marketing techniques to utilise. What you need to remember that this is the first impression that your app user will get from you, therefore make sure it represents your brand and does not appear to be a selling page. It is important that you invest time in ensuring the splash screen is impressive, relevant, and inviting. We strongly recommend that you keep the details to a minimum so that the user is not stuck waiting for the splash screen to open and that in turn will delay the opening of the app. The image needs to be clear, appealing, and relevant to your brand, so the user doesn’t close the app thinking they’ve opened the wrong app.
3: Push notifications – Push notifications, which we also called alerts are a trade marketing tool that continues to be popular and I am sure that you would have seen them on your own phone. Alerts are used for different reasons, including; to remind the user to use the app, to notify the user about a sale, or to let them know about a new product. An alert is like a text message that creates a little icon in the mobile devices’ information bar at the top of the screen, this makes the reminder that the app exists really clear. Using alerts to bring users from one app into another can be very effective, particularly if the apps are related.
4: Banner ads – Most people will think of banner ads as a way to advertise external resources as a way for developers to make extra income, however, this is not the only good use for a banner ad. A banner ad can be used to introduce a new app to your network, the banner can be a great tool.
As you can see, there are several paths available to you to market apps from within your own Android app empire. You have already created the apps, created an existing audience, and now you have the tools to market your entire network of apps from within.