Everyone knows that English is the language of the Internet, but a lot of people don’t realize that, aside from Mandarin Chinese, there is a language natively spoken even than English (that is, more people speak it as their first language than speak English as their first language). That language is Spanish. With around 400 million native speakers, and another 100 million who speak Spanish as a second language, the Spanish-speaking population is simply huge.
What, you ask, does this have to do with app-making? The answer is simple. If you want your app to spread to more people, Spanish is the perfect second language. It’s true that Mandarin Chinese has more native speakers, but making an app in Mandarin requires more than a simple translation. Spanish, on the other hand, uses a similar keyboard to English.
Are there really Spanish-speaking Android users?
With over 100 million, Mexico is the single largest Spanish-speaking country, population-wise. 15% of Mexican smartphone users use Android. In Argentina, with a population of 40 million, 33% of smartphone users have Android devices. In short, yes, a very small investment in translating an app into Spanish can have huge payoffs.
Remember, you’re not specifically targeting Spain. For a wider audience, you should target Latin America. You can target over 20 separate markets simultaneously with just one language. The potential for growth is amazing.
To help app makers get started in translating their apps into Spanish, our own Estuardo Robles is happy to provide advice, and even some translation services to AppsGeyser app makers who want to expand to the Spanish-speaking market. Contact Estuardo for details.