We have all heard the saying ‘pictures are worth a thousand words’, and it is no lie. Have you seen the influx of business accounts on Pinterest and Instagram over the past few months? This is because businesses are understanding the importance of images to their brand.
Well, pictures are also worth a 1000 words in Android app making too. When choosing your Android app images you need to realize that images are visually appealing, and entice interaction; images capture the imagination of your audience, and prompt engagement.
Same child, one professional image, one mobile phone. Which gives a better impression?
When someone walks into a room, that first impression is the one that gives you the feeling of whether or not you feel comfortable with that person, if you like what you see. If you are looking for a new lawyer and someone comes running in, with sweat dripping down their face, unbrushed hair and a ripped shirt, would you feel comfortable giving them your business?
6 reasons why images are important:
If your app is a mobile version of your online store, your business blog or your Facebook business page, then it is important, as part of your marketing strategy, to incorporate images for the following reasons:
1: App views – We have seen that blogs and news articles with images get 94% more views than blogs and articles that are all text based. The reason behind this is that the image tends to give the reader a taste of what they are going to read.
2: Click through rate – Including a photo in your blog or Facebook page that links to your online store increases the click through rate by up to 45%.
3: Professional – Consumers are 60% more likely to contact a business if there are images on their business page, because the images builds trust in the brand.
4: Product image – A staggering 67% of online shoppers agree that they are more likely to purchase an item if the quality of the product image is high. This seems to increase trust in the product quality.
5: Quality images catch buyer attention – 63% of online users believe they are more likely to engage with a brand that has high quality images, compared to 54% who buy if there are long descriptions and 53% who buy due to ratings and reviews.
6: Engagement rate – There is, on average, 37% more engagement on blogs and posts that contain images, as opposed to text only content. Users are more likely to write a response and engage in conversation.
Android app images should also be used for your app screenshots. This is where you sell your app to potential users, and only the highest quality images should be used.