Whether you are new or old to Telegram, you might get into questioning about difference and specific of community tools in the messenger: Telegram channel vs Telegram group. Both channels and groups have very similar features, but they solve different problems for content creators or community leads.
What is the difference between Telegram Channel and Telegram Group?
In a few words: channels are to broadcast your content, groups are to communicate with your users. Let’s explore both tools.
Telegram channel is designed as a tool to broadcast your content to people. The idea of channels is close to micro-blogs – they serve informational goals.
Let’s put it simply: a channel is a tool to share your news, updates, useful materials, and any other content with a large audience. Channels as blogs have specific thematic you build your content around. Channel has a name, description, profile picture, and link. Only admin can post content on the channel. No one else can broadcast messages unless you make them admins.
Users who subscribed on channels receive instant notifications once something new is posted. It’s a unique and direct way to engage with the audience. Users can’t access a list of members and who else is subscribed to the channel.
Although any channel can have an unlimited number of members, you can add annually only 200 members from your contact list. To gain more members you need to promote your channel. The most successful channels have over 1 mln users!
The role of admin in channels is to create and post content. They are several features to help in this process: pinned messages (the message that will be seen on the top of your channel content list, usually it’s some welcome message to new members), media content (you can share images, gifs, video, audios, links, etc)
There are two types of channels: public and private.
Public Channels are open to everyone. They are searchable – on telegram or Google by keywords in the name. These channels have a simple type of link, for example, https://t.me/promochnl or can be even accessed by channel username @promochnl.
Private Channels can be accessed by special invitation link only. This link usually has/joinchat/ part in it and unique combinations of letters and numbers, for example, https://t.me/joinchat/AAAAAFTu5jCmzHHhrc0sg. The link can be shared by admins, other members, or found on the web or somewhere else.
Private Channels are great if you want to monetize your content. For example, you have your main channel where you share free content, you can create another channel – a private one, where you will publish only premium content. You can charge users for joining a private channel. They send your payment, you send the link. If you are afraid that your private link will be leaked to other people, you can revoke the old link and create a new one in less than 1 minute.
When to create a Telegram Channel?
Telegram Channel is the best when you want to share content with audience in a form of blog or micro-blog. It can be created on a certain theme – sport, shopping, trading, or it can be attached to your brand or company. Telegram offers an easy way to spread any content you want, all you need is to have your phone and content ideas. Another benefit of the Telegram channel over other social media and blogs – it offers a better engagement rate (thanks to notifications and a high rate of user retention).
Telegram groups are called chat groups.
It means every user can communicate, send messages, share content and media files with other users, create polls, add other members (their friends, for example). The role of group admins is to moderate conversations: encourage people for chatting, ban users, delete messages, change group info, etc.
Groups can be created for family or friends chats, as well as for specific topics – crypto, trading, fitness, and any other.
Groups can grow up to 200,000 members. And the difference here between channel and groups that in groups anyone can add their contact, there is some limit for one person to add new member a day.
Same as with channels, groups can be public and private. Public groups are searchable and open for everyone, private ones requite invitation link.
When to create a Telegram Group?
Telegram groups are the best option if you want to build a real community and interact with your audience. You can engage with people into conversations, learn what they think, debate, get feedback, or new idea.
Telgram Channel vs Telegram Groupd – What to choose?
The question of what to choose – Telegram Channel or Telegram Group is wrong. If you want to get the most profit from Telegram, you should have both – the channel and the group should be interlinked and complete each other.
Whatever tool of interaction with users you choose, you might get into a situation where you struggle to get new members for your community. You need to think outside the box while promoting your channel and search for new sources.
One of the easiest and fastest ways to promote channels or groups is to buy real members.
There are online services that provide real members for Telegram Channels and Groups. Getting members with services you save you a lot of time and money. For example, getting 1000 new subscribers may take from 1 hour to 3 days only. And these will be real users, who engage with content. Another good point, Telegram Members services allow to get real members from any country. If your channel is for users from Nigeria or the USA, you can target strictly the countries you need. Another benefit of such promotions is the guarantee that if you pay for 10,000 members, you will get 10,000 members. And if some members will leave, you will get refilled with new ones.
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