The need to get your business mobile has become paramount in the past year with more and more people carrying out web searches on their mobile devices. Business owners need to open their eyes and pay attention to the way people are searching for information to ensure that they are marketing their business in the most effective manner.
Take your business mobile and join the modern world
Having your business online was the greatest marketing need of the past decade, but as with everything, things advance. With modern technology giving people access to information 24/7 via mobile devices, all business owners need to understand that if you want your business to succeed, you need to ensure that your potential and existing audience can connect with you.
The number of mobile devices available is continuing to grow. In most developed countries you will see smartphones everywhere, from the young pre-teens to the aging community. Mobile has taken over, and consumers want more. Marketers around the world are turning their attention to mobile.
How can taking my business mobile help me succeed?
Mobile offers you, as a business, numerous tools to actively engage with your potential consumer. Mobile allows your users to contact you at the exact moment they require your services, regardless of where they are. But it isn’t always just about the consumer. You as a marketer can send push notifications, and offer a clear channel of communication, open 24/7.
Research has shown that mobile users are more likely to respond to a mobile notification than an email, which they may pass off as spam. Apps are downloaded through choice, and therefore notifications are received with more gratitude than email notifications that are often sent without any permission of the receiver.
You can always create a mobile version of your website which people can access via their mobile device. This is visually fine, but it still requires the user to input the details each time they want to access the website. By creating an app, you are creating a shortcut to your audience’s mobile, which enriches their user experience by making an action immediate. In addition to experience enrichment, by having your brand icon sitting on the mobile device you are creating a long-term impression on your app user, gaining loyalty and brand recognition.
Have I managed to convince you enough that you should be spending your next 5 minutes creating and perfecting your business mobile app? With the free to use, easy app creation templates, your business can become mobile today.