{"id":7674,"date":"2020-05-26T03:55:00","date_gmt":"2020-05-26T03:55:00","guid":{"rendered":"http:\/\/www.appsgeyser.com\/blog\/?page_id=7674"},"modified":"2024-06-08T15:30:37","modified_gmt":"2024-06-08T15:30:37","slug":"become-popular-app-stores","status":"publish","type":"page","link":"https:\/\/appsgeyser.com\/blog\/become-popular-app-stores\/","title":{"rendered":"How To Become Popular On Google Play Store in 2024"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/appsgeyser.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-become-popular-on-app-stores.png\"><img decoding=\"async\" src=\"https:\/\/appsgeyser.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-become-popular-on-app-stores-1024x341.png\" alt=\"How to become popular on app stores\" class=\"wp-image-38609\" title=\"\"><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">There are over 2.55 million mobile apps available just on Google Play store. This means 2 things: 1) the app market is still growing, it\u2019s first, 2) the challenges for Android app developers are huge. How can you stand out and become popular on app stores? How can you drive installs, get new users, and increase your visibility?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the must-techniques to improve your Android app performance.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How To Become Popular On Google Play Store in 2024<\/span><\/h2>\n\n\n\n<p><strong>1. Create a good looking icon<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The icon is literally the first hook of any mobile app. Never underestimate the importance of visual part of app. It\u2019s important to have an eye-catching icon to make a good impression on users once the open the list of apps and choose which ones they will open to see more. Make your icon different from competitors. Everything matters here: size, color, geometry, symbols or text.&nbsp;<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t use your own photos, photos of your friends, family or celebrities. No one knows you or your friends, this kind of pictures won\u2019t attract new users. Using photos of celebrities is the worst idea because Google Play will ban you.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t make just one color icon without any text or image. This plain colorful circle won\u2019t attract user\u2019s attention.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t overload an icon with text and details. The icon should be clean and simple. Scroll through popular app on stores to see how their icons look like.<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Make your own art image and custom design. To do that you can use Photoshop or editors like Canva, <\/span><a href=\"https:\/\/pixlr.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Pixlr<\/span><\/a><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noopener\">Visme<\/a><\/span> <span style=\"font-weight: 400;\">or any other. There are as well online icon generators for your help.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use default AppsGeyser images. But you can lose individuality since a lot of app makers use custom AppsGeyser designs. To stand out from competitors you need something more unique.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Edit images created by other people and make them unrecognizable for users.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you really need to use the face of celebrity in your design, then do it cartoon or art style.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Put the name of your app on icon. This is the simplest (and yet good-working) way to design an icon &#8211; just choose some background and put the name of app (it should be short and bold), make sure that you use big size of font, so people will be able to read it. Of use just the first letter of your app name, like Facebook does.<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>2. Make professional screenshots&nbsp;<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/appsgeyser.com\/blog\/taking-a-screenshot-guide\/\">Screenshots<\/a> are the first things users see when they open the app page. Most users decide to install an app just by judging screenshot and <a href=\"https:\/\/appsgeyser.com\/blog\/user-experience-and-graphic-design-in-applications\/\">app design<\/a>. The better quality screenshot you provide, the higher chance to get new installs. You need to try to show the whole functionality of your app (or at least the most important parts of it).<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t use not appropriate screenshots. If you screenshot a made in different styles or different proportions, for example. It can only scare off the users.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use random images from the Internet. Putting screenshot of not your app or just random images (not even screenshots) may only harm you.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use low-quality images. Everything on screenshots should be well-seen.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use the screenshots of your real app. It is better to take 8 portrait and 8 landscape screenshots. All of them should be in high quality and have a good readability.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can decorate them with explanatory text.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Unique style and proportions for all screenshots.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make sure your screenshots look professional and without Ads.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use mockups of smartphones. On <\/span><a href=\"https:\/\/www.freepik.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Freepik<\/span><\/a><span style=\"font-weight: 400;\"> you can find a lot of free PSD files &#8211; app mockups. Just insert your screenshot into a mockup of smartphone and they will look way more impressive.<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>3. Find strong keywords<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/appsgeyser.com\/blog\/google-play-store-search-keywords\/\">keywords<\/a> you use give 70% of app success. Yes \u2013 yes \u2013 yes! The right keywords will launch you on the top of App Stores.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To find ideas for keywords you can use <\/span><span style=\"font-weight: 400;\">SearchMan<\/span><span style=\"font-weight: 400;\">. It\u2019s simple. To explore Android keywords ideas click the button \u201cAndroid Sign\u201d, choose the category of your app and look at popular and top-grossing apps. <strong>How to find good keywords there?<\/strong> The good keyword has high volume (big purple stripe) and low hits (small blue stripe). Also, high KEI signs that you see the strong keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another way to find keywords is to visit <\/span><a href=\"https:\/\/keywordtool.io\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">KeywordTool<\/span><\/a><span style=\"font-weight: 400;\">. Choose in the menu <a href=\"https:\/\/appsgeyser.com\/blog\/how-to-publish-flutter-app-on-play-store\/\">Play Store<\/a>, type in the search field any keyword related to your app. If you type, for example, \u201cNinja\u201d and press the search button, you will get the list with different keywords. Each of them has Search Volume, Trend, Competition and CPC. The higher volume and lower competition, the better keyword is.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t use a one-word keyword with a high level of competition and wait to installs. If you put into search \u201cFitness app\u201d, you will be lost in the amount of found apps. Your app needs to stand out from competitors.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use irrelevant keywords. If you have an app about cooking, then your keywords should not include something about cars, renting, trading, loans, etc.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use keywords with a low or moderate level of competition.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use long-tail keywords. These are long keywords that will more likely drive traffic to your Android app. Apps can be overloaded with keyword \u201cFitness\u201d, but have a low competition for keyword \u201cFitness Exercises for vegetarians and vegans\u201d. But before making a <a href=\"https:\/\/appsgeyser.com\/blog\/beginners-guide-to-android-fitness-app-development-creating-health-and-wellness-apps\/\">fitness app<\/a> for vegetarians, make sure that people really search for it.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Put keywords in both &#8211; a name and a description. It helps app search engines.<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>4. Write an accurate description<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/appsgeyser.com\/blog\/role-of-google-play-short-description\/\">description is important for search algorithms of Google Play<\/a>, other app markets and users themselves. With proper keywords, you can get a higher rank on search. At the same time <a href=\"https:\/\/appsgeyser.com\/blog\/6tips-for-perfect-android-app-description\/\">the perfect app description<\/a> with the list of benefits and values of your app can bring more installs. Use this opportunity to tell more information about the <a href=\"https:\/\/appsgeyser.com\/blog\/best-ideas-for-a-mobile-app\/\">app idea<\/a> and unique features. It&#8217;s\u2019 necessary to use keywords there. But be careful with a density &#8211; don\u2019t over-use keywords. The description should be naturally written, sentences should make sense.&nbsp;<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don&#8217;t just list all keywords and give zero valuable information. This can be considered as spam.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don&#8217;t\u2019 write a description without keywords.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t use 10 keywords at the same time. Focus on 2-3 keywords.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">This is an essential part of an app\u2019s metadata, where you will be given a 4000-character limit. Users can find information about the app and its main features. Utilize natural flowing sentences to attract and persuade people to your app. Above all, it should be informative and easy to understand.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Tell about the problems your app solve, its features.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Put keywords in proper sentences. Use a simple and natural language.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Insert keywords in the first paragraph.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use call to action. Try to show what users can get from your app and ask them to install it. Even simple \u201cMake your app popular on Google Play now\u201d will work fine.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Moreover, the description makes an app relevant to app store search algorithms. Google utilizes keywords from this portion to index an app. On the other hand, keywords in <a href=\"https:\/\/appsgeyser.com\/blog\/perfect-play-store-app-description\/\">descriptions of the Apple App Store<\/a> are less applicable.<\/span><\/p>\n\n\n\n<p><strong>5. Use branded keywords in name and description<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using already popular brand names of video-games, other apps, movies, websites can easily boost installs. The huge amount of users search on markets something related to the brands. But using these keywords is risky and you can get banned if you don\u2019t follow some rules.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t <a href=\"https:\/\/appsgeyser.com\/blog\/how-to-name-an-app\/\">name an app<\/a> with a brand title only. \u201cPokemon\u201d, \u201cSnapchat\u201d, \u201cGTA\u201d, \u201cFacebook\u201d and etc. You will be banned for plagiarism.<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be smart while using branded keywords. For example you can create a PDF reader app with the name \u201c<a href=\"https:\/\/gameboost.com\/grand-theft-auto-v\/accounts\" target=\"_blank\" rel=\"noopener\">GTA accounts<\/a>\u201d, \u201cGuide For Pokemon\u201d, manual \u201cSettings For Viber\u201d, case simulator app \u201cCase simulator for Standoff\u201d. You will be able to use these popular names, and it won\u2019t be plagiarism. Because you provide only a guide, cheats, setting and so on, not the apps or games themselves.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use branded keywords in the description as some enumeration. For example, \u201cShare (name of your app) on Snapchat, Facebook, Telegram, Twitter\u201d. It won\u2019t be a plagiarism since you just call users to share your app.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Understand the risk of getting banned. Even the smart use of branded names can sometimes provoke issues.<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>6. Translate a description into different languages<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the simple tricks to gain more users is to translate your app into different languages. Users can search app in the native languages and this is your chance to gain users outside your main audience. You don\u2019t need to be a linguist to do that. It\u2019s enough to use Google Translate or any other online translators like <\/span><a href=\"https:\/\/www.deepl.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Deepl<\/span><\/a><span style=\"font-weight: 400;\">. Translate your description at least to the most popular languages: Russian, Hindi, Spanish, Portuguese, Arabic, Malay.&nbsp;<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t translate your app to Chinese (or Mandarin) on Google Play. China has a block for worldwide internet, so Google Play is not available there. People use their local app markets to find new apps.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t hire a professional translator to do the job. You will save money and time just by using online translators.<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Check if keywords are translated correctly.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>7. Choose the right category<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing the right category for your app can bring up to 20% of success. Do you know that Arcade and Action are the most overloaded categories? So for your action game, you can actually choose other categories such as simulator, role-playing, puzzle, adventure. When your app will have 10 000 \u2013 50 000 installs you can update your APK and change category to Arcade or Action. This category changing will help you to get the better position in popular categories with a large amount of installs.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Put apps into absolutely unrelated categories. For example, choosing the Arcade category for photo-editor our business app, won\u2019t increase the visibility of your app, and may even make it much worse.<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>8. Make a video preview<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Video previews are becoming more and more popular in the decision-making of users whether they want to install an app or not. You can make a whole cool presentation, but it will require a lot of time, or you can just screencast the use of your apps and show on video the most useful and important features. This is not an obligatory step, but a good video will for sure help you to boost installs.&nbsp;<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you shouldn\u2019t do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Don\u2019t make videos too long or too short. 4 seconds are not enough and 1 minute is already too long. Make it 15-30 seconds long.<\/span><\/li>\n<\/ul>\n\n\n\n<p><em><span style=\"font-weight: 400;\">What you should do:<\/span><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Put a hook and some action in the first 4-5 seconds. The user decides to watch or not to watch the video till the end within a few seconds.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SUMMARY<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">These are the essential tips to become popular on app stores like Google Play. But it\u2019s necessary to understand that search algorithms are constantly changing. And the secret of good app search optimizations is not revealed to anyone. To stay competitive and grow your ranking you should track the progress, update your app, make A\/B tests of icons, titles and description, search for new ways to increase installs, experiment with keywords to find the right ones, etc.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Always <a href=\"https:\/\/appsgeyser.com\/blog\/market-research-google-play\/\">research your competitors<\/a> and trending apps on Google Play. We are pretty sure that it will help you to generate a new <a href=\"https:\/\/appsgeyser.com\/blog\/best-application-ideas-for-beginners\/\">idea for your app<\/a> promotion on app stores.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are over 2.55 million mobile apps available just on Google Play store. This means 2 things: 1) the app market is still growing, it\u2019s first, 2) the challenges for Android app developers are huge. How can you stand out and become popular on app stores? How can you drive installs, get new users, and [&hellip;]<\/p>\n","protected":false},"author":742,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7674","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/pages\/7674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/users\/742"}],"replies":[{"embeddable":true,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/comments?post=7674"}],"version-history":[{"count":0,"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/pages\/7674\/revisions"}],"wp:attachment":[{"href":"https:\/\/appsgeyser.com\/blog\/wp-json\/wp\/v2\/media?parent=7674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}