{"id":5852,"date":"2020-12-10T22:41:00","date_gmt":"2020-12-10T22:41:00","guid":{"rendered":"http:\/\/www.appsgeyser.com\/blog\/?p=5852"},"modified":"2023-12-15T20:45:51","modified_gmt":"2023-12-15T20:45:51","slug":"android-app-keywords-explained","status":"publish","type":"post","link":"https:\/\/appsgeyser.com\/blog\/android-app-keywords-explained\/","title":{"rendered":"How to Add Keywords in Android App – Art of Google Play Store Keywords"},"content":{"rendered":"\n
\"google<\/figure>\n\n\n\n

Keywords play a huge role in any kind of marketing and SEO strategy. It\u2019s true for Android mobile apps as well. If you\u2019re interested in how to add keywords in Android app<\/strong>, you are in the right place. In this post, we\u2019ll go over the methods of App Store optimization that you can perform with app keywords<\/strong>.<\/p>\n\n\n\n

But before we get into the details of keywords, it\u2019s important to understand why do we use keywords. For apps, keywords play a key role in App Store Optimization. Whether it\u2019s Google Play Store <\/a>or iOS App Store, keywords are equally important<\/p>\n\n\n\n

What is App Store Optimization?<\/h2>\n\n\n\n

It\u2019s a fundamental process for any app\u2019s visibility. We\u2019ll focus on Android apps in this post. App store optimization is a set of actions performed on the app to make it rank higher, reach more people, and to get the highest conversion rate possible.<\/p>\n\n\n\n

There is a misconception that app store optimization is only done to draw in more traffic. But Google Play Store search keywords<\/strong> are all about conversions; because conversion is key to any app\u2019s success.<\/p>\n\n\n\n

Don\u2019t have a good grasp on what keywords are? Let us explain.<\/p>\n\n\n\n

Keywords: Primary and Long-Tail<\/h2>\n\n\n\n

Contrary to popular belief, keywords are no magical words that will boost your business overnight. However, if chosen correctly, keywords can boast a significant ROI in your business.<\/p>\n\n\n\n

Keywords are basically ideas – a legacy that represents your content. What you type in the search bar of Google is matched against billions of webpages to generate results. It could be the websites containing your search term, or something close. This is the role of your keywords<\/em>.<\/p>\n\n\n\n

Keywords are also known as search queries. They allow you to connect with the audience easily and make your content rank well on Google.<\/p>\n\n\n\n

What Are Android Keywords<\/strong>?<\/h2>\n\n\n\n

Android apps are not fundamentally different than your regular keywords. They are just keywords used for your android app optimization. You use the keywords on Google Play Store to make your app rank higher than the competition. It\u2019s a relatively easy process, but figuring the right app keywords<\/strong> is hard.<\/p>\n\n\n\n

A key difference between android keywords<\/strong> and regular keywords is that your android keywords<\/strong> must be \u2018download\u2019 keywords. It means the keywords should draw in users who want to download similar apps like yours.<\/p>\n\n\n\n

Let\u2019s a look at some ways you can find out your Google Play Store search keywords<\/strong>.<\/p>\n\n\n\n

1. Make a List First<\/h3>\n\n\n\n

You can\u2019t expect to get your keywords right in the first chance. It\u2019s practically impossible. Even the most experienced keyword researchers go through the process more than once. So, your first order of business is figuring out a list of keywords that might work for your android app.<\/p>\n\n\n\n

Think from your audience\u2019s perspective. If you were to download an app from Google Play Store, what would you search for? Start from there. Make a few iterations of the same phrase. Find ways to make it short. Also, find ways to make it a long-tail keyword!<\/p>\n\n\n\n

Long-tail keywords are an expanded version of the phrase you are primarily focusing on. For example, if \u2018freehand exercise\u2019 is your keyword, \u2018how to perform freehand exercise\u2019 could be your long-tail keyword. You get the idea, right<\/em>?<\/p>\n\n\n\n

For Google Play Store search keywords<\/strong>, go deep in the reviews. Reviews work as a great source of keywords for app developers. You can look at the reviews manually or use dedicated tools. Using a tool might not produce 100% accurate results, but going through the reviews<\/a> manually would be a hassle.<\/p>\n\n\n\n

From the reviews, you can get a plethora of keywords. It also gives you a good idea about what your prospective audience thinks about similar apps in our industry. For example, if you\u2019re trying to find keywords for a game, searching for \u2018fun\u2019 as a keyword could work very well.<\/p>\n\n\n\n

2. Look for Competitor Keywords<\/h3>\n\n\n\n

Once you are done with the primary listing, it\u2019s time to get into the heads of the competitors. Which keywords are they using? You don\u2019t have to worry about whether those keywords are good or not, you just have to see if they\u2019re successful or not.<\/p>\n\n\n\n

There are dedicated tools out there that you can find to find the Android keywords<\/strong>. Don\u2019t waste time by going through each of the app keywords<\/strong>. It\u2019s not like you are going for the exact ones. Rather, you are just trying to come up with keyword ideas that you can use for your android app.<\/p>\n\n\n\n

3. It\u2019s Time for the Metrics<\/h3>\n\n\n\n

Coming up with a prospective list of keywords is only the beginning of your android keywords<\/strong> research. Now, you have to take the keywords and look for metrics. The ranking, competition, search volume, traffic, etc., are the most important metrics for your app keywords<\/strong>.<\/p>\n\n\n\n

Tools like Mobile Action are great for searching metrics. You have to look for the Search Score<\/em> and Chance<\/em>. These are the primary information that matters the most.<\/p>\n\n\n\n

The Search Score<\/em> is a relative point that a keyword gets. The higher the number, the more conversion you can hope for.<\/p>\n\n\n\n

On the other hand, Chance<\/em> is a metric that shows your chance of ranking in the top 10 apps for a specific keyword. Your goal is to get as close as 100%. If you\u2019re not happy with the score, you can tweak the keywords or try other ones to see if they perform better.<\/p>\n\n\n\n

The metrics will change depending on the tool you use. But the basic idea is usually the same across the board.<\/p>\n\n\n\n

4. Keywords Selection<\/h3>\n\n\n\n

You\u2019re almost there. Once you\u2019re done with the metrics, now it\u2019s time to select the Android keywords<\/strong> for your app. The keywords go into the name of the app, the description, etc.<\/p>\n\n\n\n

Your goal is to select keywords that you can use to rank in the top 10 apps for that keyword.<\/p>\n\n\n\n

The ranking is more important than the amount of traffic. For example, a keyword that doesn\u2019t draw much traffic but has a higher ranking will yield more downloads than a keyword that doesn\u2019t rank very well but draws a lot of traffic.<\/p>\n\n\n\n

While choosing the keyword, you must analyze some aspects of it.<\/p>\n\n\n\n