What are good app marketing strategies for mobile app developers?
- August 17, 2017 at 8:33 am #38625chris chanParticipant
Maybe you are a good app developer, but you are not a good marketer – you are professional in app developing, but you know nothing about app marketing. If you want your app get success, you should market it. Here are some good app marketing strategies for those developers who know little about app marketing.
App Store Optimization
App store optimization, it’s the process to optimize apps to rank higher in the app stores’ search results. The higher the app ranks in the app stores’ search results, the more visibility for app potential users. The more potential users it reaches, the more downloads will generate. Follow the following tips to conduct app store optimization:
1. Keyword Research – For app store optimization, the key part is choosing keywords, because just like SEO, keywords play an important role in the app store ranking algorithm, when you choose keywords, you should take relevance, competition and traffic into consideration, there are many app keyword tools you can use to analyze the keywords, such as App Annie, Search Man, App Tweak, SensorTower etc. For a new app, target those app which has low competition and traffics is a good choice, because they are much easier to rank for.
2. App Title – Place the most important keywords in app title, which can increase your app ranking by 10.3%.
3. App Description – Add 8~12 keywords in description, which are beneficial to increase app ranking in the app stores, especially for Google Play.
4. Using eye-catching icon and screenshots and attractive videos- Maybe these factors can improve your app ranking directly, but they can increase the download rates, the more downloads your app get, the higher your app will rank – improve your app ranking indirectly.
5. Get app reviews – Reviews are part of the app store algorithm used to calculate an app’s position in Top Charts and search results. Apps with 4/5-starreviews are positioned higher than competing apps using the same targeted keywords.
Just as SEO, ASO is a long term project. Besides these app store optimization methods which mentioned above, you can also buy keyword search installs to assist app store optimization, which can boost your app ranking instantly, about 8~10 hours, save your much time, monetize your app earlier.
Cooperate with Influencers
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app. These influencers could be influential blogger, newspaper journalist, professional tech writer in social network like Facebook or Twitter.
Promote your Apps via Facebook Ads
It’s one of the best ways to promote your app, Facebook offers incredibly precise targeting options to help you identify your audience.
Your targeting options include:
1. Target Owners of New Mobile Devices.
2. Minimum operating system. Demographic information. Such as age, gender and languages spoken.
3. Demographic information. Such as age, gender and languages spoken.
4. Geo locations. You can target geos in many different ways and levels, including by city, state, country, zip code or even street address.
5. Device type. Identify if your app is available on the iPad, iPhone, iPod or a combination of the three.
Hope the 3 strategies are useful to you.
- June 28, 2018 at 1:15 pm #74162GracieParticipant
Once more, this system is so under discussed. Promoting your application ought not be some after-thought, but rather incorporated with your application, if conceivable. What does your application do to urge social sharing to the client’s social profiles? For whatever length of time that each client alludes a normal of one new client, you have straight development. On the off chance that one client alludes two clients, you have exponential straight development frequently alluded to as ‘becoming a web sensation’. Buy Coursework UK
- July 4, 2018 at 10:44 am #74180
- July 9, 2018 at 11:48 am #74214
- July 10, 2018 at 5:14 am #74220Steve DaltonParticipant
The very best app marketers are going to be the ones willing to go all in and dedicate the necessary time, effort, and costs towards understanding and developing this wildly uncharted environment to the furthest extent.
From my experience most workable instruments are:
- Great ASO – optimize your title. description and visual design – icon, screenshots and promo video (strongly recommended);
- Powerful traffic of installs and reviews – a huge number of installs and reviews will rank your app position for sure. Services like or KeenMobi provide $0.05 CPI for Android Installs from real users;
- Friendly Social media communications is a key to your future users;
- Landing page – the main reason to create it is to engage press and invests, also for collecting emails with subscribe form on your landing ;
- Write a good letter – write a story about your app and introduce the team to your users. Write your story together;
- Contact press – paid media buys will certainly give your app a boost in the rankings, but ultimately you are after the users who discover and install your app on their own. In the app marketplace, ad-driven users and organic users have a sort of symbiotic relationship.
Hope this helps.
- July 13, 2018 at 5:11 am #74246RichardrobertParticipant
After the app development cycle finishes, comes the maximum essential component to attend to. Marketing an app is often what makes an app is regularly what makes an app successful. If you do no longer have an target market you could reach, you aren’t going to make a difference. Even as Android appears to be the apparent desire for freeing the app in, recall about Android and windows to increase Assignment Help the app advertising and marketing potential.
- July 16, 2018 at 7:32 am #74268elianahermioneParticipant
Ultimately Android will grow to be as big as Apple’s devices simply because it is doing a strategy where manufacture will adopt this operating system. So although Apple owns like 85% of the App market right now which is insanely huge it will likely be 50% in 5-10 years. But for now Apple is good for app developers even if it is hard to get noticed now since everyone including their grandma and pet dog is making an app for it write my essay cheap.
- July 17, 2018 at 11:12 am #74274Amanda LeonParticipant
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- July 18, 2018 at 11:35 am #74280Anonymous
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- July 24, 2018 at 7:17 am #74299Susan JamesParticipant
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- July 26, 2018 at 11:19 am #74304daisywalkerParticipant
Regardless of how fruitful you are at showcasing your applications, the activity is never done. The portable application condition is dynamic and continually evolving. Your application showcasing group should persistently meet and plan for future updates, changes, and approaches to keep customers drew in and steadfast. It is additionally essential to building up a criticism circle with shoppers to screen and comprehend the adjustments in states of mind in regards to your application and other contending applications.
Some portion of this system is a proceeded with the commitment to strategy #9 and testing new media sources, yet living and breathing versatile additionally implies taking part in industry discussions, portable classes and other related occasions. This is particularly imperative in the event that you can’t bear to join forces with an application advertising innovation stage (#4) since it enables you to retain a portion of the skill and learning that this organization would somehow or another convey to the table
- August 1, 2018 at 11:38 am #74320gracewheelerParticipant
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- August 2, 2018 at 10:32 am #74323
- August 6, 2018 at 5:12 am #74342Jennifer JudyParticipant
This one is really important. Just like search engines, you want to be able to be found when users look for apps like yours. You want to be the top result. You do this by utilizing the right keywords, titles, and descriptions. Make sure your app comes up when relevant search topics are searched for. App store optimization is super important, because, without it, users may not even know you exist.
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- November 23, 2018 at 12:55 pm #74769Jessica JonesParticipant
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