We often discuss ways of making money with your Android app and we are frequently asked why we don’t often discuss the option of charging a fee for app downloads. Today we are going to look at exactly that issue, whether or not it is sensible to charge for the app you have created with our Android app maker within the app market and if charging for your app will really make you a quick buck.
The theory that selling your app on the open market, in GooglePlay or any other Android app store, seems simple, you charge the minimal $0.99 for your app and based upon your current app downloads of 100 per day, you will be getting $99 per day. What is even more fun is that in order to get these sales you have not been required to do any more work, you’ve sat back and watched the money come rolling in. Great,or is it?
Reasons why charging for your Android app is a bad idea
1. People do not want to part with their money
You may think that $0.99 is not a lot to ask for your hard work, but your app audience will think twice before downloading apps that cost money even at such a low price. In order to download your app that costs money the app user has to physically agree to part with their money, its a slightly longer process than just clicking on download. Many app users have also set up their accounts for free apps only with no option to pay for apps or in-built add ons that are generally charged for.
2. Is your app worth the money?
Another way of thinking about this question is, does your app sell items? If so, would it be sensible to ask your app users to pay for the privilege to buy something via your app? It would be detrimental to your business to charge. There are many stores that charge for their catalogues, and research has shown that people will refuse to purchase these catalogues and it can result in a lose of sales.
3. Does your app support your current business?
If your app have been built to help support your current business then we would suggest that the app was given for free. Charging app users to view your marketing material, and in essence an app for your existing business is your mobile marketing, would again be detrimental to your business. The main aim for an app of this style is to get as many people converted from the app to your business.
4. Is the content of your app free elsewhere?
This is a wonderful example of how to annoy your app users. If you are selling your app which contains information that is free to view via other outlets, such as on the web, your users will feel utilized and annoyed that they have been charged and this could lead to a decline in your business. It is important to build trust with your app audience, to make them feel they are getting something from the app that isn’t available else where.
5. How much competition is there?
Even if your app is worth every one of the $0.99 that people are being charged, if there is competition out there you app will not get downloaded resulting in a lose of business for you. It is true that if people had downloaded your app they would get much better services than they have with your competitors apps but your audience will never know that as the app will be automatically dismissed the moment a price is levied.
It is not all gloom and doom, there are many occasions when charging for an app is actually viable. We will however, stress that charging for an app should only ever occur once you have your app business off the ground and you have built up a strong relationship with your app users. Once your brand is recognized and trusted charging for an app takes on a completely different role. Creating an app with our Android app maker is simple, making money from your free app is also simple if you build your app network and app brand.