There are many reasons why a business, be it an existing business, a new business or an app business, should have an active blog. A weblog, which we now know as a blog, is an online website that acts like a diary. A blog is used to communicate about your business, but is this something that your business needs and should you be thinking about creating a blog and turning it into a mobile app?
The missing piece of your app business marketing plan
Easy to create– A blog is an easy style website to create. There are no complex designs to consider and often a simple template will be enough to create a fully formed and sufficient blog. There are many free companies that allow you to create a blog using their platforms, such as WordPress and Blogger.
Easy communication tool – Regular entries are added to a blog in order to keep readers updated on company happenings. As new posts are written and published, older posts are archived, but can be found through search methods. The reason the posts are archived is to attempt to keep only the latest and most relevant information active.
Easy to update – Once you have set up your blog, updating it is simple. All you need to do is to write your text in Word and copy and paste into the blog dashboard. There are easy to use tools that will allow you to add in images and hyperlinks. Click Publish, and your blog is live. No need to code and uploade scripts to your website.
Easy to build an audience – Fresh content is seen as a positive to search engines and this will build your organic search rankings. By including internal links from your blog to your website you will be guiding the audience from the blog to your website. In addition to enjoying a higher organic search ranking, you can also create a RSS feed and invite your audience to sign up for notifications of new entries. This ensures that the audience returns to your site each time you update your blog. You can also share the latest posts on your social profiles, meaning they too will get new content uploaded regularly.
Time to create your app business blog and turn that into a blog app
Create an app from your Blog Today – Click here