Recent changes to GooglePlay has made the importance of understanding ASO even more prominent, without ensuring that your app is ready for the app marketplace and is fully optimized you may as well just stop your app making career right now. Creating an Android app using AppsGeyser’s Android app making platform is simple, but ensuring that your app is fully optimized takes a little more thought and work.
Market android apps ASO Cheat Sheet via Apptamin
What is ASO?
Many of you may already have some experience with optimizing websites and therefore would have heard of the concept SEO (Search Engine Optimization). Websites are created with SEO in mind including the correct keywords, tags, internal links and all the extras required to ensure your website will gain rankings in organic searches and find itself on the first page of Google. Well, this may come as a surprise to some of you, but the app store has an app store equivalent. Today we are going to explain the steps required to ensure your app is ASO (App Store Optimised) and ready to come up top in app store searches.
App name: Keyword focused app name is the key to optimization. Let us take the example of your app being an Interior Design app, if you call the app Kim’s designs, the likelihood someone would search for this term is tiny, if it would ever be searched for at all. Therefore is is vital you name your app in a clear precise manner that would identify the topic of your app and would be a term searched for by app users. Try to ensure the name is not a general term, interior design, as there would be thousands, keep your name focused upon your particular niche. To find out how many searches per month are made using certain keywords check out the Google AdWords page.
Icon: Haven’t you always been told that first impressions count? Your icon is the first impression that any potential user will get of your app. You need to ensure that the icon represents the image you want to portray for your brand and that the icon clearly identifies the content of your app. The key to successful ASO, it to be as transparent as possible so potential users will understand what you represent. Unlike a website, an app is physically installed onto your mobile. If your app is being uninstalled frequently, this will begin to affect your position in organic searches.
App Description: Unlike with websites, keywords are not picked up from the description of the app. However, the description is still vital to your app as this is your time to sell your app and to convince the potential user that this app is the app they need. Make sure that the description is concise and describes what the app really does. The first three lines of the description are the most important, the first three lines will either gain you or lose you a new app user.
Screen Shots: What better way to see what is within the app without having to download it than having a window. Screen Shots provide the window into your app and you must utilize this opportunity to highlight the main functions of your app. At present Google allows you to upload 8 screenshots. We recommend that you use every one of those screen shots, starting with the most important function first.
App ratings: Although you don’t have much control over what people write about you you can limit negative feedback by ensuring that you have relevant contact details on the download page and within the app. This enables dissatisfied customers to contact you and discuss their issues rather than feeling the need to leave negative reviews. Companies that do not have clear contact details find dissatisfied users leaving poor ratings on their app because this is the only means of communication open to them.
App Updates: Would you have confidence in an app that hasn’t been updated in over a year? No, neither would I. We all know in every field changes are occurring frequently and therefore potential users want to see that your app is being updated accordingly. We don’t expect that you update your app daily, or even weekly, but once every few months ensure that you make a quick update.
Android App Store Optimization is not as complicated as Search Engine Optimization. If you follow the simple rules you will find your app will be better placed in the app store. As competition increases the rules for optimization are sure to change. We will of course keep you updated with any new information.
Many thanks to apptamin.com for the information