Once you have created your app and have successful placed it into the app market you have finished. The money will begin to roll in and you can move to your next app and forget about this one. Wrong – This is where marketing begins.
We have spoken lot recently about marketing your app, and you may be doing well in getting your app downloaded, but are your users using your app? In order to become eligible for ad revenue you have to not only have a download rate of 100 users per day for a week, but also the ratio of uses per download has to be over 3. This is where push notifications come in useful.
What are push notifications for an Android app?
Did you know that with your free AppsGeyser account you automatically get 3 free push notifications per month to send to your users?
Push notifications are a little message that app makers send to their app users. They pop up to remind the user they have a message. Think of them the same as sending a text message to one of your friends. Push notifications are the app makers way of communicating with the app user. They will show a little alert that will open when the app user opens the app or clicks on the message.
Push notifications were created to allow app makers to communicate with the app users. There are many reasons why you would want to use this fantastic communication tool. The original purpose for creating these ‘alerts’ was to let the app user know that an update had occurred to their app, perhaps new content had been added. Their other intended purpose was to increase user usage and say, ‘hello, you haven’t used this app in a while, don’t forget me’.
How push notifications can help you and your Android app?
There are a number of ways in which push notifications are used:
- Release of a new app – 41% of notifications are used to notify the current audience of new apps that have just been released.
- Notify users of a special offer or landing page – 24% of notifications are used to promote external material.
- Inform about updates and new content – 14% of notifications are used to alert users of new content on the app and encourage them to visit the app.
- Promote Affiliate marketing – 12% of notifications are used to link to affiliate marketing ads or offers.
The remaining 9% of all push notifications are used for a wide variety of reasons that vary from time to time.
Tomorrow I am going to take you step by step through the process of creating a push notification for your Android app. See you tomorrow
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