ASO is the mostscary of all prospects for those that are not used to working in the marketing world, getting your app optimized most successfully for the app store. If you have a website you will already know that optimizing your website for Google, what we call SEO, Search Engine Optimization, is vital in order to get your website found organically on the net, well, ASO woks pretty much with the same principals, but for applications in the GooglePlay app store.
The key to getting your app successfully found organically falls within the use of keywords, although this method is not as straight forward as it is with SEO, it is still important to ensure that your keywords are integrated within your description, images and app content.
What is a keyword?
Think about a word that would best describe your app. This is what your keyword should be, it’s a word or short phrase that is used to let the search engine know what your app is about and will bring peope to your app when this word or phrase is searched for. SEO will search for words that are built within your app content, ASO does not do this at the moment, it searches for words that are integrated within the app description and on the app download page. We still recommend that you integrate your keywords or phrases into your app because you never know when this added significance will be added to the search engine terms. What is important to note, just because there is not much space in the description and image on the download page, it doesn’t mean you have toa dd your keywords multiple times over, if the description doesn’t make sense because you have bulked it up by repeating your keyword too many times, you could find yourself banned from GooglePlay. GooglePlay will not accept your app if you are caught keyword stuffing.
How can I find the right keyword for my free Android app?
1: Log on to Google AdWords- click here
2: Type in some words related to your subject.
3: Note down what words/phrases are used the most often.
4: Try a few more times, each time note down your favorites.
5: Now go back and check the competition level. You want to choose a keyword/phrase that has low competition.
6: Trial and error – If you find the app does not succeed then try changing the name. On average we have found that apps that change their names up to 4 times see an increase of 7 times the amount of downloads.
It is vital that you check the level of competition for your chosen keyword. A popular keyword that is viewed over 20,000 times a month and has a high competition rate indicates that numerous people are already utilizing this keyword in their mobile apps. What this means is that if you type this keyword into your app search there will already be numerous apps already using this name. Choose a keyword that has low competition, low competition means there will be less apps using this keyword and more chance your app will appear in the first page of search results.
App Store Optimization starts with the correct use of keywords; by creating the correct foundations for your app you are generating the basics for success.