New year, new start for all. This is the time of year that people begin to start new businesses, and have new dreams that are just waiting to come true. Time to make your dreams come true, and start building your Android app business for the future.
We will continue to advocate building a strong social media marketing strategy for a pending app business. The reason is simple. The world loves to talk, and if you don’t have a strong social media presence you are missing out on building the most loyal audience an Android app business can have.
Building a social media marketing strategy is not a marketing myth. This free marketing tool is your key to Android app business success.
In today’s society social media is a place for sharing and connecting. As a business, it is no longer enough to offer a service. You need to be showing a personal side of the business, and connecting with your audience. People want to feel as though they are individuals. They want to be listened to. They want to see the face behind the business, and feel that someone really cares about the industry that they are representing.
Another reason behind the importance of showing the face behind the business is to help build trust. There will most definitely be times that you will receive a poor review. After all, people just love to complain. If you have built a strong relationship with your audience, then this will weaken the damage a poor review can have. When your audience knows who you are, they are more likely to trust your work and believe in your knowledge.
There is more to social media than Facebook. Social media comprises a number of popular networking sites, ranging from Facebook to Instagram, from Pinterest to Twitter. There are numerous different styles of social media sites that you can choose from. Each different profile has a different engagement strategy, and attracts a different audience style. You need to consider which social network would be most beneficial to your business.
Many companies will have a strong social media presence on a minimum of two social media networks. If you are short on time, then we suggest that you are active on at least one social site, and for the interim forget about the others. For this type of marketing to succeed, it is vital for you to be active as much as possible. Don’t try to spread yourself too thinly. If you do, then all of your efforts will be swallowed by poor engagement and thus will not bring you the results you require.
If you haven’t seen our social media plan before then I suggest you take at look at the following points:
1. Engagement does not happen overnight – Do not think that you can just create an account, pay one of those companies to search for followers, and then you will succeed. A proper social media campaign does not work that way. You only want to be engaging with qualified leads. This means people that are actually interested in your service or product. You may find that it takes a few months to a year to create a real following. Social media has a snowball effect. Once you begin to build an audience, it suddenly begins to grow.
2. Promote your social media profiles – Make your social media profiles clear on all your paperwork, websites, apps, blogs and wherever there is any form of written text. Make it clear that you want people to communicate with you via your social media profiles. Building an audience is like watching a snowball roll down a mountain; it begins slowly, and gradually increases speed and size.
3. Try different platforms – Social media is not just having a Facebook and Twitter profile. There are many other forms of social media out there, and each differs slightly in style and tone. Your business may fit better into some categories than others. Check which platform will attract the right type of audience for you. Let me stress clearly – Not every company needs to be on every platform. Remember that Instagram, Pinterest, and YouTube are all there for you. Each social media platform has its advantages and disadvantages. It is up to you to decide which platform best suits your needs, and to utilize each platform for the style of audience it will attract for you.
4. Be realistic – Social media marketing is SOCIAL. What this means is that if you want to succeed in this style of marketing for your company, then you need to be willing to be active. And I don’t just mean posting to your page. You need to be interacting with other peoples’ posts and pages, and building up a network. You should be professional, but this is informal marketing, and personality is vital. Don’t be scared to make a joke, speak with a conversational tone voice, or raise a question.
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