What we are going to look at today is the marketing requirements that you need to know about in order to increase traffic to your Android app store page. It doesn’t take a lot of math to realise the more people that come to your page the more likely it is that you will get downloads of your Android app.
You need to think of your app as a product that you are going to sell, wait a minute your app is now for sale but is being offered for free? Well, news to you all, even free products have to be sold to a customer, it may sound ridiculous, but in the app world, you can’t even give things away for free that easily.
What is traffic?
The difference between traffic and audience is that your audience number is made up of those that have visited your Android app store page and have possibly come back and downloaded your app, your traffic is your unique visitor number, the number of people that are visiting your page for the first time. It is this number that is important to focus upon at this stage, you want as many unique visitors to your Android app store download page as possible in the hope to increase your audience number and downloads.
It may sound obvious that you need to have traffic in order to get downloads but you would be surprised at the amount of people that do not focus their attention on attracting traffic and believe that people will come to their app because they have spent their time creating a fantastic app that will be loved by everyone.
My question is – how will people know about this fantastic app that you have created? The simple answer is, they won’t know unless you focus upon building traffic to your Android app store download page.
How Do You Increase Your Traffic?
Do you know that there are millions of people searching the Android app store every day? It is not just on their phones they are searching, it may also be on their desktops and their tablets, searching for apps can and does occur literally everywhere and anywhere at anytime.
ASO – How many times have we spoken about optimization of your app for the Android app store? The optimization is so important to your organic search, this means that people will be able to find your app not only from searching for your app by name, but also through keywords and categories. Your aim is to get your app at the top of your category.
Internet reviews – People are always looking for new things to download and look for reviews online, get your app reviewed here there and basically everywhere you can, the more exposure there is to your app the more likely it is that someone will click on the link and get to your Android app store download page.
Blogging – Get yourself up there in the blogging world, people like to read blogs and get to know your expertise via your blog. It may seem trivial to have a blog, but it has proven to be one of the largest and most useful tools in marketing.
Social Media – We love social media, this is the most influential marketing tool to have ever been created, its not all positive though, there are internet trolls out there that will only too happily try to ruin your business by posting across social networks, therefore it is vital that you keep your social networks open and real, get your followers to know you and know your product for what it really is. Social media is a way to get your audience to love you and know you personally, it is the easiest way to get people to click through to your Android app store page and increase your traffic.