Category: General

General

12 Email Marketing Strategies to Attract And Engage Customers

Some of you might still remember the days in which the sound of a new email coming in was something that excited you. Now, most of us have that whooshing sound muted. Chances are, it’s just another average marketing email from a company you interacted with once and never again.  For marketers and business owners, […]

General

5 Key Elements of What Makes a Good App

Apps are now considered essential parts of our lives. Throughout the day, you have to use one or two of them. You either use it for transportation, checking the news, your emails, or even for working. Currently, there are 5.6 million apps available on both the Google Play Store and the Apple Store. With billions […]

General

3 Best Apps for Small Businesses

It’s no secret that most small businesses select Google Workspace as their office suite for business. In 2017, Google Workspace announced that they had 5 million organizations using their service, in comparison to 2021 where they experienced a healthy growth surge with numbers that eclipsed just over 3 billion.Despite Google Workspace being a good choice […]

General

Startup Funding – How To Get Your Business Off The Ground

Creating a startup business in this digitally-driven age, has become more accessible for those aspiring entrepreneurs. However, that doesn’t mean it’s any easier to make successful.  In fact, a lot of startups can fail within their first year of existence. Only 40% of startups are profitable, with other startups either breaking even or continuously losing […]

General

Password Security Tips

Remember how naive we were in setting up some of the first passwords of our lives? We knew nothing about password hygiene, as cybercrime wasn’t a global issue back then. Even today, as much as 76% of the young generation don’t pay attention to password security, and that’s an alarming situation. Not just this, but […]

General

How Mobile Apps Have Revolutionized the eCommerce Industry

Over the past several years, mobile commerce has exploded.  Users of mobile apps now outnumber those of mobile-friendly websites.  Convenience was given precedence over in-store buying by customers throughout the pandemic, which further increased this tendency.  Retailers saw a 36% rise in mobile app downloads and a 54% rise in in-app orders overall. This is […]