Yesterday we posted our updated template – the Facebook app template. In response, I got a number of emails asking me whether or not I thought that Facebook fan pages were a thing of the past, or an essential part of business marketing.
There is, as I said yesterday, no right or wrong answer. But from our research, we believe that having a social presence is vital for business success – most definitely for app businesses where a growing audience is required.
Facebook is still trending as the most popular of all social platforms for both businesses and people. This is probably because of its ease of use, and the popularity of personal use spilling over to business use.
Facebook is not only a great engagement tool, it also helps gain vital links for Google searches. Businesses are finding that the more they post onto social sites, the more links they get in organic Google searches.
Copy the URL link from your Facebook fan page into the Facebook app template
Listed below are 10 reasons why should you have a Facebook page.
- Get likes – If a friend of yours clicks on like, this is likely to show up in the feed of their friends. This is used to encourage other people to visit your page just because their friend likes you.
- Visibility – A wall post is in the public domain so, unlike an email, any link distributed can be seen by a vast audience.
- Directness – It is easier for you to connect directly with your customers on an idea or a topic and keep the conversation flowing, unlike a blog which is a static page.
- Conciseness – Posts are generally kept short, so people are more likely to read and pay attention to them.
- Click Through – Customers that click with you are more likely to click through to your business website or blog.
- Hit likes – Its more likely that someone will click the like button than remember to subscribe to your website or blog, which is psychologically more of a commitment.
- Engagement – Social networking allows you to connect with your users in real time.
- Sharing – It is easy for your followers to share what you have shared with them to their friends in a simple click.
- Collaboration – You can collaborate with your followers by asking them to provide content for your Facebook page. This creates a loyal and secure audience.
- Knowledge – With deep engagement, you can learn more about your audience and then share relevant information with them.
Is it time for you to start building a Facebook page?