Emoji images are everywhere. But are they really they type of images you need to be associating with your brand? The main issue that stops businesses from using emoji images is that they are perceived as immature and, should I say it, unprofessional. In today’s post I am going to be telling you why you should be using emoji when marketing your Android app.
Emoji are actually a Japanese invention for smiley images that began to appear back in the late 1990s. These characters, small images that represented facial expressions, common objects and simple nouns, quickly become a popular trend. The word emoji means icon in Japanese, but by coincidence it is very similar to the English word emotion, which has helped the word trend.
Emoji have been widely used in conversational and everyday messaging, but until recently it was not acceptable to include emoji in professional communications.
A recent report has seen an increase of over 777% usage of emoji in professional email and mobile communications since the start of 2015. This figure was taken from a research report carried out by our friends over at Appboy.
The question is: Why should we be including emoji in our business communication?
1: Shorthand way to communicate – We have all heard the popular saying, a picture is worth a thousand words. When it comes to marketing we often are not permitted to use many words to get our message across.
2: Breaking language barriers – The world is now a smaller place than it once was, and many businesses have clients that do not share the same native language. Emoji are able to convey a message, and break the language barriers that are often encountered.
3: Emotion – Well, we are discussing emoji here. Effective emotion in marketing brings loyalty and validates reasoning. Implementing psychology into your marketing plan will bring you closer to your clients, and in return will help them form an alliance with your brand.
4: Personal – Let’s face it, take away the professional face, and we all feel more at ease and connected. A client that feels comfortable in your presence will gain the confidence in you to ask questions about your business and services. Communication is the key to business success.