This is a dream that all marketers want to achieve, to make an app that will go viral, meaning that the app is shared around the globe.
4 ways to make an app go viral
A viral piece of news, a picture or an app is something that is shared via social media and for some reason the snowball effects takes over. This is how it works, you share your app with 10 people, each of these 10 people then share the app with 10 people that they know, that is now 100 people that have your app, but what is great, now 100 people share your app with 10 of their friends, you app is now with 1000, who share with 10 people….and so on. The app will begin to spiral into its viral effect.
The key to something going viral is not traditional marketing, but good old fashioned word of mouth, now-a-days word of mouth marketing is social networking, why? Because everyone loves to share.
Why does word of mouth work better than traditional marketing?
Quite simply, there are way too many adverts and spammers out there for people to pay attention to. The majority of people will not give more than a split second to an advert that pops up through banner ads, email, traditional snail mail because they don’t want to waste their time. But, this is not the case if a friend shares the info with you, suddenly people will stop and listen.
What makes something viral?
Knowing that your app has gone viral means that the app will be doing the following:
It must have something worthwhile to share.
It must make it easy to share and allow others to join and share.
It gives people a reason to come back to the app.
There must be a reason given as to why people would gain to share your app.
Over the next few days we are going to be taking a look at the four points mentioned above. If you want to make an app you need to firstly ensure that you have all the planning in place first, including ensuring that your app has the ingredients in place to help it become viral.