App Users, or put in simple terms, your customers, are the most important part of your business success. It does not matter how perfect your app is, if you have no app users then you have no business. Customer service, no matter what size your business is, should be part of your core values and customer care should inbuilt into your business place.
App Business Success Comes From Successful Customer Service
Why are customers important to my app business success?
Loyalty – Customers that enjoy using your app will come back to your app day after day building repeat custom and loyalty.
Referrals – Happy customers are those that will encourage their friends and family to join the experience and will recommend your app, thus building your audience size.
Competition – Good customer service will be the key to stopping your customers going to competitor apps.
Communication – Proactive communication, not newsletters and spam, but communicating with your customers on a personal level will bring value to your app. This communication enables you to understand more about your audience and their needs to keep the app relevant to your audience.
Financial rewards – Customers that return to your app and bring new users are building your app usage ratio and more ads will mean more revenue for you. In addition to that your loyalty builds trust and the customers are more likely to buy into your brand.