Social media marketing is a continuously changing industry. What was working fine last year would not work at all this year. Social Media Examiner releases its annual report on marketing strategy and how marketers use it to grow their businesses. We have picked some points from the report to help business owners.
It is On the Front Seat
Still to this day, some marketers are unable to use this great marketing tool. According to the report, it is clear that social media is compulsory now. It also means that more people use these platforms to grow their business, so be ready for the competition. It is a high chance that other marketers are targeting the same audience as you. So, you have to put a lot of effort into getting your share.
There is not any metric to evaluate the success rate on social media. Some say that 37% ROI is a good indication. However, it all depends on what is your goal. For example, you have set a goal to increase followers; one of the ways is to buy 100000 instagram followers.
If you want to determine the ROI, keep an eye on people who have clicked your updates and those who actually visited your website.
I still remember the days when people don’t care how their website looks on mobile phones. It is because it was a new technology back then. The main purpose of the phone was to make calls and text someone. It was not possible to access the internet from a mobile device. However, these days almost 60% have access to the internet. It is expected that the number of internet users on a mobile phone will grow to 79.2%.
It also means that your website will be visited from mobile phones. So, make sure that your blog or website looks good on small screens.
Spending More Time on Social Media
It will amaze you that marketers are spending a lot of time using social media. The more time they spend on social media, the more experience they will gain. A recent report shows that they spend 6 or more hours weekly.
You should spend more time as well to know what these marketers know. It is essential to put as much effort as you can to get better results.
Social Is Improving
Social media websites have helped businesses gain more exposure, build a loyal following, and gain more revenue. There are other benefits as well, which includes:
- Improved ROI
- Partnership opportunities
- More leads
- Low marketing cost
- Search engine rankings
Social media has improved a lot in recent years. The success depends on how much effort you put into getting more exposure for your business. All you need is to spend more time and try new strategies. For example, if you want to reach more people, you can buy ig views to reach a broader audience.
Write More Blogs
Nowadays, every business website has a blog where they share content relevant to their industry. The main purpose of the blog is to help others. You are working in the industry and have more knowledge, so why not share it with others. People who are interested in relevant content will also be interested in your products or services. Even the marketers admit that they want to increase their blogging efforts.
If you have not laid out any blogging strategy yet, it is time to start working on your blog to get an edge over your competitors.
Another trending subject on social media is podcasts. You can use this marketing tool to gain the attention of your targeted audience. Many marketers understand its potential and want to do more podcasts this year.
It is time to determine whether this marketing tool is beneficial for your business. If yes, then you can use it to reach more audiences. You also need to keep in mind that some people like to read while others want to learn by viewing.
Content Is King
Whether you are writing a social post or a blog post, you should generate original content. You should provide information that is not available anywhere else.
Use qualitative and user engaging photos
It is important to use great photos to attract the attention of your audience. Consider using stock photos free or paid. Google webmaster guides suggest using at least 1080 pixels smaller size.
If you use your own photos you may need watermark remover software by SoftOrbits to remove watermarks or any other unwanted objects from your photos. You may also use it to protect your photos from unauthorized usage by adding your own watermark.