AppsGeyser offers you the opportunity to create an Android app for free, helping you to become creative and become active in the mobile world without having to break the bank. On top of their free template creation tools, AppsGeyser also offers you many ways in which you can monetize and market your Android app for free.
Today we are going to discuss the QR code that you see in your Android app builder dashboard next to your download link. You may be wondering why AppsGeyser has chosen to include a QR code on your dashboard, and today I will explain how this will help with your Android app marketing.
android app marketing – Utilizing your QR code
What is a QR code?
You may have seen barcodes printed on all in-store products. This technology allows information on the barcode to be scanned and processed. Information stored on barcodes usually includes the price of an item, how many products are available in the store, where the product comes from and so forth. The AppsGeyser QR code contains all the data that is within your app to be scanned onto a mobile device, giving instant access to your app. This is an amazing free marketing tool, as it is also provides the app maker a simple avenue to market their app.
QR business cards via moo printers
How can you use your free AppsGeyer QR code?
QR codes are a cause of major controversy in the marketing world. They are a product that is both loved and hated, all at the same time. QR codes can be used on any visual item that you can think of: a poster, a business card, a website, the back of a bus, a carrier bag, keyring, t-shirt, or even on your business invoices. The options are endless. However what is important is the reason behind why you would place your marketing material in certain places.
The location of the QR code has to be considered seriously. You need to take into account if the potential audience that may wish to scan the code will have a mobile device available at the time of viewing your QR code. In traditional marketing the back of a bus appears to be a very visual moving target, perfect for ensuring your marketing is reaching a varied audience over a controlled distance. However you’d need to be directly behind the bus to scan it with your mobile device. The only people that are likely to be directly behind a bus are those in a car. Is it sensible to have a mobile phone in your hand ready to scan a barcode whilst driving? No, it really would not be sensible. Therefore you need to consider your Android app marketing campaign more carefully.
What places are suitable to place your QR code?
Promotional materials – There are many promotional materials used in marketing, for example at a conference. You can add the QR code to the daily itinerary, or on name tags.
General promotion – You can add the QR code to your businesses leaflets and newspaper advertisements, and even your business cards
Materials in use – The most suitable time to get people to notice your QR code and download your business app is when they are already interacting with your company, for example, while they are eating a burger from your restaurant. Have the code on the receipt, or the take away box or menu. Whilst at the GP surgery, have the code on the door when patients enter, or on their waiting slip so they can download the app while waiting for their appointment. The moment people are engrossed in your service or product is the time to encourage them to commit by installing your app.
The aim of the QR code is to enable users’ easy access to your app. Once the app has been downloaded you have more of a chance of creating repeat business and building your reputation through word of mouth marketing. People that have the app are more likely to recommend you when being asked about a service.
Come back and tell us how you have used your AppsGeyser Android app builder QR code to your advantage.