If I had a dollar for every time I see an app created, only to be swallowed up in the app market, I’d certainly be one rich woman. The problem is that so many app makers do a wonderful job with their app making and even invest heavily in their pre-distribution app marketing, and then….that is the problem, then nothing.
Let me explain what I mean. AppsGeyser app makers all want to succeed when they create an app. The excitement of app creation and the lead up to your app distribution is taken very seriously. But then, once the app has hit the app market, many app makers leave the app to move on to their next project. This is a huge mistake, because a successful app is one that retains it’s audience. If an app is not maintained, the audience will begin to wilt.
Create an App For Success – Build In Tools For Retention image via raydigitalmarketing
There is one main question you need to ask yourself, and that is: why will your app users return to use your app after they have installed the app? You should never assume that your app users will return to the app after installation. That is the biggest mistake an app maker can make.
If you are still reading, then congratulations. This shows that you understand that retention is an important part of app success. Are you looking for ways to retain your audience? Below is a range of questions that you need to answer honestly.
In order to understand why users are not returning to your app after their initial visit you need to ask yourself (and be honest with yourself) some serious questions.
1: Is your content updated regularly enough to be interesting?
2: Does your app have interactive content?
3: Why would someone want to return to your app?
4: What added value does returning to your app have for the app user?
With so many apps in the app market, if you want to create an app for success, you really need to be honest with yourself, and understand the importance of building retention.
Tricks to build retention
There are many ways in which you can address retention:
1: Update your content – keep the content fresh. Things are changing all the time, and no one wants to read the same information all the time or play the same game over and over. Change the content, change the characters in your game. All the little changes can help incite your app users to return to your app.
2: Interact with your audience – remember that those using your app are real people. Get them hooked in by linking them to your social networks. The more connected with you the app audience is, the more likely it is that they will click onto the app to see the changes that you are announcing.
3: Send notifications – let the audience know you have updated the app. Certain changes will involve uploading a new APK. This will automatically send an update message to your users. Other updates will occur due to changes made on the URL that you are linking to. To notify your users of these updates you need to send them a push notification. AppsGeyser offers 3 free notifications a month to the first 100 app users of your app.
4: Offer incentives – give the users a reason to return. We all love deals, and feeling like we have got a bargain. You can add voucher codes to your app to entice the users to return to the app. Update these vouchers once a week, month, or as you see appropriate, and ensure the users know they have been updated.