A few days ago we discussed the controversial topic of which Android app store you should consider when publishing your app to the public, after all, you know there is a life out there beyond GooglePlay right? GooglePlay continues to be one of the most popular Android app stores for a variety of reasons; it comes automatically on all Android devices and it is commonly believed to be the best app store. Habits are hard to break.
So why would you consider publishing to another store if GooglePlay is the place that many people are going to? The main reason would be, because GooglePlay is now overcrowded and getting your app discovered within it is becoming harder and harder.
As a new app maker, or simply an app maker that has yet to build a wide audience, you need to make decisions to get your name and brand known. Take the story of Angry Birds for example, this widely popular game, which is now bringing in millions of dollars in revenue and has millions of followers, started its journey to success on a lesser known Android app store, called GetJar.
Why choose Amazon Android app store?
There are many reasons as to why Amazon is turning into a favourite alternative Android app store. Recent research my AppAnnie highlighted some of the following points:
1. Amazon Kindle Fire will enable more people to have access to the Amazon store on a mobile device and are more likely to shop using this store
2. Amazon is growing in popularity, therefore its already stable and reliant services in the shopping marketplace is only going to grow interest in the app department.
3. The process of importing to Amazon app store is simple if you already have your Android app developed and an APK to hand.
4. Amazon App store was only introduced in March 2011 and therefore is relatively new to the app scene, yet its growth is astounding.
5. Competition is lower as there are less apps available and the review process is stricter, so only good quality apps are found in the app store.
6. Revenue per app is higher, due to a higher likelihood of your app being discovered and downloaded, building your brand name and app awareness with your audience.
7. People are more likely to purchase an app via Amazon than GooglePlay, as the quality is known for being higher and because to access the app store and download an app the user would have already opened an Amazon account turning to the purchase into a one click process. GoogleWallet will compete for this place in the market, however, the history and confidence in Amazon as a brand will continue to provide its app developers with an Audience that is more prepared to part with their cash for a quality app.
The downside to Amazon Android app store
The are a number of poor points that goes against the Amazon Android app store, these include:
1. The initial cost to upload your app to their marketplace is more than what you will pay with GooglePlay
2. The review process, although this is a great idea, it does slow down the processing time of getting your app onto the market, therefore it is vital you take this into consideration. It can take up to six weeks for an app to be approved although this timespan is generally a lot less.
3. You are limiting the number of people that have access to the app as many will not search Amazon for your app. However, as we discussed in point 5 above, the smaller audience and smaller competition can also be a huge benefit.
So, there you have it, our little run down of an alternate Android app store for you to consider. We will also suggest that you upload your app to a number of Android app stores in order to gain access to a wide audience. Building up your reputation within a small Android app store, as you can see with the AngryBird saga, can help you engage an audience ready for when you publish to the larger Android store GooglePlay.