Getting your Android app found in the jungle, otherwise known as the Android app market, is not an easy task. The sheer volume of apps out there makes life difficult for a new and upcoming app maker. Well guys, there is hope, and today I would like to shed some light on the app discovery process.
Getting your app onto mobile devices is a complex process. Firstly you can undertake a range of marketing techniques such as traditional marketing ploys: leaflet advertising, marketing materials, emails and newspaper ads to name a few. Secondly you can begin a social marketing campaign using platforms such as Facebook, Instagram and Twitter. Finally you can focus on your organic marketing.
Organic marketing is a technique based upon the optimization of your app that will help your app be discovered through a search. Keywords can be found in the app name, and should appear throughout the app and in your app description and screenshots. The most difficult part of organic marketing is sourcing the right keywords for your Android app.
Don’t make the mistake of not researching your keywords before creating your first Android app
There are a number of ways in which you can source the right keyword and keyphrase for your Android app.
1: Brainstorm – Sit down with your team or a group of friends with a large piece of paper and kick-start the possibilities based upon the content of your app. Remember this needs to tie in with your business name and branding style.
2: Use a keyword tool – There are a number of keyword tools online, but we have found that the best tool around is the Google Adwords Keyword Planner. This tool can generate a range of new keywords and find related keywords for you. What we love about this tool is that it will tell you how popular a keyword is, and also how many competitors are already using this keyword. Choosing the word that has the most views is not always the right choice. You may find that you are better off using a keyword that has fewer searches on it, but also fewer competitors.
3: Trust the old thesaurus – A simple word can be converted into many words using a thesaurus, and you may find some new ideas that you hadn’t considered when brainstorming. Many of our app makers tend to create English apps even though they are not native speakers, and therefore this tool is valuable to remember. Even if you are a native speaker, different regions often use different slang terms.
4: See what your competitors are using – I am sure that although your app idea is amazing, you are not the only one out there, and you will have competitors. What search words are you using when their app appears in the search results? Google ‘keyword spy’ tools to help you source the keywords of your competitors.
Once you have found a list of possible keywords, we suggest that you test each one to see which has the best results. This is not a process that will happen overnight, so be prepared to have patience if you want to have any form of Android app success. Completing this task on your first app will save you precious time when you create your Android app network.