The Importance of SEO and Backlinks If you’re running a website, business, or blog, you’ve no doubt heard about the importance of SEO (Search Engine Optimization) strategy. Having good SEO in place means your website will be more visible, you’ll gain more traffic, and, ultimately, you’ll gain more opportunities to turn traffic into customers.  Backlinks […]

As more businesses move towards remote work, it’s important to have protocols in place to manage data. Here are some data management protocols every remote business should have. User access control No matter how big or small your business is, it’s important to have a protocol in place for who has access to what data. […]

If you’re not using email marketing automation, you’re missing out on significant opportunities to engage your target audience and potential customers. Email marketing has been unstoppable since the first mass-market email made $13 million in 1978. And despite social media’s popularity, many people still prefer email. The global email user base reached 4.1 billion in […]

Do you want your customers to get the most out of your app? Mobile app analytics is the way to go.  With it, you’ll be able to drive product adoption, boost customer loyalty, and increase team motivation.  This article takes a deeper look at app analytics, its importance in driving better business outcomes, and why […]

Technology has changed significantly over the past few decades. It’s become difficult to live without some form of technological device in today’s modern society. It’s nearly impossible to go without a smartphone for example.  Whether you have a device for entertainment, work, or just to stay in touch with friends and family, you need to […]

So you’ve finally made the perfect product, and it’s now time to introduce it to the market. You probably think that the product will sell itself, given how great it is. However, this is a mistake many companies make. Launching your product or service in the market takes a lot more research and planning than […]