Wouldn’t the world be a wonderful place if we could all just create a free Android app in a few clicks, add in our app content, and straight away have an audience of millions installing and using our apps?
Well guys, time for a reality check. The world, although it is a wonderful place, certainly is not perfect. If you do not put effort into your marketing (I mean really learn how to market your Android app) then you will be desperately disappointed.
Marketing is not what it once used to be. You do not need to be a millionaire to purchase ad space all over the world to achieve high exposure. Marketing in the modern world is split between social marketing, online marketing and old fashioned traditional marketing.
If you want to invest your time and money into traditional marketing, you are looking at investing in purchasing ad space, printing brochures, attending events, having marketing materials with your company details printed on ready to give to your potential clients and, of course, you are looking at formal and physical networking. Most of the traditional methods of marketing will be very costly and need to be very specific to get the most from your efforts. There is no point in taking out a $1000 ad in the statewide Building Contractors magazine if you are a local carpenter. You need to clearly define your audience and focus your efforts on this small niche only.
We are looking at your online presence. Does your company have an online website? Do you currently have a blog? What information is available online about you and what you do? In today’s world, a business will never make it big if the audience is not able to turn on the net and find out more information about the company, the product and the people behind the business.
Social marketing is the closest you will come to actually engaging with audience members prior to them being your actual clients. This form of marketing is what we like to call real life word of mouth marketing. When social marketing, you are engaging without giving a hard sell about your business or product. The whole point of social marketing is to build a fan base that can relate to your subject area. Through your social interactions you will build trust in your ability and knowledge. The sales are something that follow from the loyalty that you are building.