I began taking you through the importance of online marketing in yesterday’s blog post, if you missed it, don’t forget to click here and read up. What I discussed yesterday really was based around the importance of social media marketing, but there is more to online marketing than just social media. The ultimate android app marketing strategy for online marketing also includes a range of alternate online marketing methods which will be discussed today.
Android app marketing online – image via business-opportunities.biz
Due to the fact online Android app marketing is a wide topic, I was not able to cover it in one post. So today we are going to discuss your web presence, including blogging, online reviews and so forth.
Website – Every company, no matter how large or how small needs to have a website, somewhere for people to turn to when they Google your business name. Imagine that your business does not have a website and someone Google’s your business, they may end up at a page that is a competitors or they may find information of what they think is your business and in fact it has details about something else entirely. This will not drive traffic to your app. A simple website is all that you need to help sign post people to your app.
Blog – You should be showing off your subject knowledge, letting people see that you actually are an expert in your field and they can turn to you for advice and assistance. Even if your app business is based around games, you can write a blog, have a look at these great gaming blogs for example http://www.cnet.com/news/top-ten-gaming-blogs/
YouTube – Make sure you not only have a physical presence online but also a visual presence. Many people search YouTube using it as an online tool to help with many questions. I, for example, use YouTube for help with my son’s maths homework when I don’t understand what he needs to do! And he is only in grade 5. I am a visual learner and find it easier to watch how things are done and many others are also the same. YouTube helps you attract this audience
Guest Appearances – Get yourself on forums, on other blogs and websites, the more active you are, the more people will begin to recognise you and your expertise. All the loyalty that you build up will convert into app downloads. Building a loyal fanbase is the key to success.
Email – Sending out newsletters via email is also another online marketing tool that has been proven to be popular, this keeps the audience that you have grown in contact and active. People have subscribed to you and therefore are interested in hearing what you have to say.
Tomorrow we will be discussing the technical side to online Android app marketing, such has SEO and content.