It’s no secret that most small businesses select Google Workspace as their office suite for business. In 2017, Google Workspace announced that they had 5 million organizations using their service, in comparison to 2021 where they experienced a healthy growth surge with numbers that eclipsed just over 3 billion (we’re anxiously awaiting their end of year numbers for 2022).
Despite Google Workspace being a good choice for startups, startups often experience scalability issues as they become more profitable and established. It doesn’t mean that Google Workspace isn’t the right platform; it just means that discovering the right kind of add-ons is key in order to accommodate the needs of a growing company.

One crucial aspect is the ability to securely backup Google Workspace data to the cloud. Numerous third-party solutions offer comprehensive cloud backup options tailored for Google Workspace, ensuring that emails, documents, and other critical data are safely stored and easily recoverable.

With Google’s Chrome Store ecosystem of 137,345 Chrome extensions, it’s easy to get lost in its endless Chrome extensions. We found the top 3 apps that will help SMBs fill the growth transition gap as their business needs evolve. 

1. Export Emails to Sheets

This app is an email parser, and just as the name indicates, it’s a really easy way to extract data from emails into a spreadsheet. This data can be used for a variety of tracking purposes such as:
Email discovery, sales leads, customer support, applicant tracking, invoice tracking, and data analysis. 

We gave it a whirl, and were able to extract all our emails from Gmail into a spreadsheet. We used this app on a sales email inbox, and were able to collaborate on the emails in Sheets with our teammates. We divided up the Google Sheet into 3 sections, and distributed it to 3 teammates.

By doing this, our sales team was able to close a whopping 54% more sales just because we responded to customers much faster than usual. Timing, we learned, has a lot to do with sales.

2. Crystal Knows

This is an AI-centered psychology app that helps you tailor how you communicate in email according to someone’s personality profile. They created a personality map, and analyzed hundreds of thousands of online profiles that teaches their AI how those people will best react when spoken to in a personality-specific way. AS you write your emails, the AI coach then suggests corrections so that you can alter what you write, and have it better resonate with your email recipient.   
We tried it, and were impressed with its accuracy when we tested it among our own internal team. Externally, it increased response rates by 13% on cold emails. 

3. Grammarly

When your team is not entirely English-native speakers, Grammarly will correct their grammar when communicating with customers in email. This is necessary in order to give a professional impression to your outward facing clients. Even if you are a native English speaker, having those grammar corrections helps you  bring your communication style to the next level. Combining this with Crystal Knows and Emails to Sheets above is extremely helpful.

With these 3 business apps, small business owners should find it much easier to communicate properly with customers and increase revenue.