Mobile app commercials play a critical role in the success of an app and can help drive user acquisition, increase brand awareness, and generate revenue.
Leaders in the commercial are mobile games, it’s important to define the goal of your commercial, and keep the commercial short.
A good mobile app commercial can be defined as an advertisement that effectively promotes a mobile app and its features to potential users. A good mobile app commercial typically has the following features:
Clear and concise message
A good mobile app commercial should clearly convey the main message or value proposition of the app in a concise and straightforward manner.
Showcase the app’s features and benefits
A good mobile app commercial should highlight the key features and benefits of the app, demonstrating why it is useful and unique.
Let’s take a look at some real-life examples.
Project Makeover
“Project Makeover” is a mobile game that allows players in which you get three and more in a row, gaining 300 coins per level, and spending them to design and decorate virtual rooms and characters.
It’s known by its commercials, which have a unique style of short scenes, showing their main girl character, being cheated or tricked and how only glow-up can help her. Sometimes the process of decorating is shown as well, but usually, it’s done badly and the mission is failed.
Pros and cons of the commercial
Pros
The commercial series have a memorable character, that is absurd and ridiculous that much, so it’s dragging attention and it’s recognizable at the first glance. Also, the advertisement is slightly irritating, so users are engaged to do the makeover better than it’s shown on video.
Cons
The main sense of the game is not shown as from the commercial viewers won’t get that it’s a puzzle game but not a love-story scenario of glow-up.
Monobank
Ukrainian dedicated developers created the mobile app for the digital bank, called Monobank.
Monobank offers various financial services to individuals and businesses. Monobank is known for its simple and user-friendly mobile app, which provides customers with access to various banking services and leads to better customer experience management.
Monobank is also known for its low fees and excellent customer service. The bank is committed to providing its customers with a simple and transparent banking experience, helping them manage their finances with ease.
It has an advertisement that shows a phone with the Monobank app on it, which appears to remind about the service. Its purpose is to gain a new audience that needs an easy-to-use banking system in their pockets.
Pros and cons of the commercial
Pros
The commercial is short and has no cringe moments. Also, the logo cat, which is a symbol of the Monobank appears and makes the recognizable and associated with Monobank.
Cons
There are no special features shown in the advertisement, only the core ones, which are enough to introduce the app to people, but not tell how good competitor to other banks a Mono is and why people should choose exactly this bank.
Merge Mansion
“Merge Mansion” is a mobile game that is likely a type of puzzle or simulation game where the player is tasked with managing and expanding their own virtual mansion. In the game, the player is able to: merge items, decorate and design rooms, complete challenges, share designs with friends, visit other players’ mansions, and compete in design challenges.
The overall goal of the game is likely to create the most impressive and beautiful mansion possible, while also completing challenges and unlocking new items and features. The game may have a fun and lighthearted tone, with a focus on creativity and personal expression.
Pros and cons
Pros
It has memorable characters with catching plots, which always have similar but not the same sense, so whenever viewers see another ad, they are more likely to be curious about this one and not feel bored.
Videos are of an appropriate length and show the game appropriately.
Cons
Features of the game are shown after a crime or mystery mini-scenes which is usually not fit to 20 seconds, so users are often able to skip the most important part of the advertisement when it comes up in other games or somewhere else.
Parimatch
Parimatch is a multinational online betting and gaming company that offers sports betting, casino games, and other gambling-related products.
The company is known for its user-friendly website and mobile app, as well as its wide range of betting options and competitive odds.
Parimatch is mostly famous for features that allow users to place bets on a variety of sports events, including football, basketball, tennis, and more.
Pros and cons
Pros
All commercials are well-branded and have many distinguishing features such as the branded yellow color and expressive style of videos.
Cons
The mobile app itself is not shown enough and sometimes there are celebrities with bad reputations take part in the videos which can make them less attractive to many people.
Conclusion:
Setting up goals for a commercial is an important step in reaching them. Here are some steps you can follow to set up effective goals for your commercial:
- Define your target audience
- Determine your objectives
- Choose the right metrics
- Set achievable and realistic goals
- Promote
- Establish a timeline
- Regularly review and adjust
By following these steps, you can set up effective goals for your commercial that will help you to achieve your objectives and ensure its success.
When you decide on the goals of your commercial, then it’s easier to create something good.
If your goal is to present a new app to the market – show the app better, introduce your features to the audience, and engage them to try it. Social media can be an excellent medium for the promotion of apps, brands can deliver the message and engage with their customers. For doing this seamlessly there are many social media automation tools in the market that can improve efficiency and productivity.
If it’s for freshening users’ memories about you – pay more attention to your symbols, such as colors, characters, cats, or a huge amount of sportsmen
