Android users are more likely to be focused on the content of the website they’re viewing, whereas iOS users are more interested in the overall experience of the website.

The visual differences between Android’s web browser Chrome and iOS’ Safari are apparent. I find myself clicking on the hamburger menu and really feeling like I’ve opened up a whole new world of options above and below what initially caught my attention. On the Android version of Chrome, however, I feel like the menu is less readily available and it’s clear that my attention should be focused on whatever is in the middle of my screen. 

Safari also lacks a URL bar and instead relies on users to type in the exact web address they’re looking for. On the other hand, Chrome makes it clear that you’re able to search directly from the address bar, while also not taking up valuable space on the screen.

Android and iOS have a few simple differences that make them better for certain kinds of users. An Android device is easily customizable, so it’s good for people who want to set up their phone their way. The iOS design is simple and clean, so it’s good for people who don’t want to spend a lot of time figuring out how to customize their phones. 

The two operating systems are similar enough that someone who likes one will probably like the other, but they’re also different enough to cater to two unique audiences.

IPhone and Android users have different habits. From the moment they wake up, the devices they use to navigate daily life and their media consumption habits are different on iOS and Android.

The study also looks at the impact on brands that don’t offer cross-platform marketing.

The study first asks respondents to identify themselves as an “iPhone person” or an “Android person” (there were also some who only had feature phones).

IPhone users tended to wake up earlier and were more likely to report being in bed by 11 p.m., compared to Android users.

The first question is when each respondent woke up:

The answer to this question, “when do you wake up” indicates that iPhone users are on their devices earlier in the day. It seems logical that a phone wakes us up, but there is a lot of interesting information about how we spend our morning.

First, iPhone users are more likely to check email, surf the web, and leave home without their phones. On the other hand, Android users are more likely to use a computer for those activities. This information tells us those iPhone users are no doubt tied to their devices all day long.

The second question is how often they checked the internet on specific devices.

We are able to see those iPhone users are more likely to use their mobile devices than Android users. This tells us that iOS users spend the majority of their time on smartphones.

Another interesting fact is the data regarding media consumption habits by specific devices:

iPhone users: The iPhone user is more likely to be on their device every day and for a longer period of time than Android users. They are spending most of this time on their mobile devices, but these numbers do not tell us whether they are doing so in place of PCs.

Android users: These numbers seem to suggest that Android users are not as likely to have access to some of their devices. They are more likely to be on a computer during the day, but this does not indicate whether or not they are using that PC in place of mobile use.

It is clear that iPhone and Android users differ greatly, with significant implications for marketers. These two platforms have different uses across different times of the day. Marketers must understand their user base and create targeted marketing strategies to reach each group appropriately.

Different Behavior of Android vs iOS User

There are several factors that make Android vs. iOS user behaviour different.  These differences have been identified on this infographic and thorough research of the two major platforms and in his work to predict future patterns.  The two most important factors are:

1) User Experience

2) Frequency of Release

1) User Experience

The user experience on iOS and Android is very different. In general, iOS users have a much smoother experience across all of their applications. This provides the user with more confidence in the platform and makes it more enjoyable to use.

2) Frequency of Release

The number of new Android vs. iOS devices released every day is astronomical! There are many manufacturers and carriers to deal with, which spreads out the release process. In addition to that, Apple releases a new iOS version for every device at the same time which makes it easier for developers.

In order to best predict future Android vs. iOS user behaviour, it’s important to recognize the differences in these factors which will allow you to adjust your analysis accordingly.

Impact of iPhone between Android users?

IPhone owners are more likely to be interested in luxury products, while Android users are more practical with their purchasing decisions. For example, Apple fans are more likely to have purchased a MacBook whereas Android people were more likely to have bought an e-reader or tablet computer.

There are significant differences between iPhone and Android users. This isn’t surprising given that they are literally using different devices to accomplish the same goals at different times of the day.

What’s important for marketers is that these two groups of users have significantly different purchasing behaviour, with iPhone owners being more interested in luxury products than their Android counterparts. Marketers must understand these differences when thinking about cross-platform marketing.

iPhone & Android Demographics

The more we know about who we are trying to make an app for, the better. This is useful when you want to know more about operating systems and how people use them. The little details might be interesting, but they can also help us a lot when we are designing our app.

1. Income and Education

Android is used more in poorer neighbourhoods and developing countries. IOS users are from wealthier areas with higher levels of education and engagement. IPhone users spend more on apps than Android users do.

Let’s see which countries prefer Android and which prefer iOS. The dark blue is Android and the light blue is iOS. There are some countries marked in grey that do not have enough data to determine what OS they prefer.

A study found that Android users were middle-class and iPhone users were upper-middle-class.

2. Age and gender

Men are more likely to use iOS than Android. Android is most popular among all age groups, but it is less popular among people over 65 years old.

This study said that men use Android phones more than women. Women use iPhones a lot more.

All in all, iPhone and Android demographics look very much alike when it comes to gender and age. What stands out is that there’s a clear difference between both platforms regarding smartphone usage: iPhone clients spend more money on apps and games.

Different Personalities

There are differences between people who have iPhones and people who have Androids. It is important to know these differences so that you can make your app better for them. If you don’t know these things, then your customers might not be happy with the app.

1. Approach of Technology

Different people use different technologies. People who have iPhones are early adopters, and they used the internet before 1992. But Android users are late adopters, and they prefer full-featured apps. IPhone users like to use Mac more than Android users. 

Some people are late to adopt Android phones. They might not back up their computer files on their computer.

2. Push Notifications

In Android, you can turn off push notifications in the settings. If someone installs an app on iPhone, they can choose to receive push notifications.

People have to opt-in for push notifications on their phones. It is not the same on an iPhone. If they don’t want to get it, then they can stop getting them. This means you will lose them forever if they are opt-out.  The good news, though, is that you can try to win them back by asking for permission again in a campaign called re-per missioning.

An interesting fact is the people who use iPhones spend more time on their phones than people who use Android phones. This is not surprising since Apple makes both the iPhone and the operating system for it, iOS. But even though they spend more time using their phone, iPhone users have a lower click-through rate from notifications than Android users do.

Generally, people who use iPhones take 7 minutes to open the notification. But the People who use Android phones take 48 minutes to open the notification.

3. Security Awareness

In a survey of people using iPhones and Android phones, it was found that more iPhone users are aware of the risks of downloading apps.

Many people who use iPhones never think about apps sending premium-rate SMS. This is not true for people who use Android phones. They are more worried about security, privacy, and trust when they need to download a new app.