Pros and Cons of Using Android Technology for Starting Your Business


Starting a new business in current times opens you up to several possibilities—on the one hand, you have a vast digital space to work within and on the other hand, the diversity of technology can feel overwhelming. Knowing how to navigate modern technology requires you to create and hold a steadfast vision with clear progress points. Learn how to create processes that guarantee efficiency; decide if you’re going to incorporate mobile app development into your vision, and learn the pros and cons of using Android technology for your business.

Startup Processes and Efficiency

Particularly when you’re starting out, efficiency makes the difference between a business that excels and one that stagnates. To begin, analyze all your existing processes. When you take a critical eye to your processes, you can identify the areas where bottlenecking can be circumvented. Connect with team members to identify solutions and update all written processes and instructions to ensure staff stays on track.

Wherever possible, automate your processes. This increases efficiency while freeing up your team’s time to focus on marketing, sales, and growth. When you set up your workflow with event-based triggers, you streamline a variety of different processes, from accounts payable to employee onboarding. Along with increasing efficiency, automation also increases accuracy, reducing the need for reconciliation and data correction. In fact, you can incorporate processes that include EIN search to ensure your accounting procedures include all relevant data from vendors.

As you automate each of your workflows, you increase employee morale by directing their efforts toward more meaningful work. Dull, monotonous tasks can cause any mind to wander—when you transform a position by infusing it with purposeful tasks, your team’s enjoyment increases, which offers a positive return on your tech investments.

Your tech investments can completely alter the way you conduct your business—and they can expand your overall vision by providing the kind of support that elevates your business. Raise the funding required to incorporate technology and remain competitive right off the bat. When you fail to incorporate the latest tech into your growth strategy, you limit your company’s efficiency and growth trajectory.

Mobile App Development for Your Business

All it takes is a quick peek into your mobile app store to discover the endless number of apps businesses are using to launch their services, products, and connect more intimately with their customer base. Mobile app development may just be the perfect counterpart to your website and if you’re including a mobile app as part of your overall growth strategy, there are several reasons why this step can help you reach success more quickly.

Improved Customer Connection

Aside from ensuring your in-house processes are running smoothly, the other vital aspect of your business is your relationship with your customers. To nurture your relationship, you have several options, including email marketing, follow-up calls, and customer support. Each of these steps is dependent on your customer’s preferred forms of communication—many companies have turned to video conferencing to create a more intimate connection across the globe. Email marketing has ramped up more than ever to keep brands at the forefront of their customers’ minds.

Surveys, questionnaires, and requests for reviews and testimonials are another way of increasing your connection with your customers. When you provide them with the opportunity to provide you with feedback, you make it clear that you value their opinions. Sending thank you emails is another simple yet powerful gesture that provides a personal touch.

As you scale your business, use the feedback from your existing clients and meet them where they are. Look around—nearly every person you encounter is holding their phone with their attention fixated on their screens. They have a variety of apps stored on their phone so everything they need is only a quick thumb tap away. Android and iOS users have different behaviors, with some users focusing primarily on content while others are focused more on the user experience.


Before technological advancements, the customer experience relied solely on in-person, face-to-face communication. While video conferencing has allowed for global connections, mobile apps deliver 24/7 real-time support. It’s this ability to provide what your customer needs at any time that fosters a deeper connection while breeding trust and loyalty.

When you invest in mobile app development, you get to ride around in your customers’ pockets. When they’re lounging at the end of the day or when they’re working off their phones in the middle of a busy workday, they have access to you with a few taps. You can market your products and services and provide a memorable customer experience that keeps them coming back.

Extra Features for Happy Customers

No matter what type of service you’re providing, mobile apps can create a better experience for your customers with extra features. And when you incorporate additional features, your customers engage more with your content.

For example, if you offer rewards for your customers, the mobile app you develop can incorporate a GPS location function that alerts your customer base when they’re eligible for location-based incentives. Additionally, you can incorporate a camera function to allow users to include photos in their reviews or enter giveaways to keep them engaged with your business.

Pros and Cons of Android Development

When you choose Android technology for mobile app development, you are provided with several advantages from the start. Below we list some of the pros of Android mobile app development:


  • App Acceptance Process Is Simple – unlike Android’s main competitor, iOS, the process for getting your app onto the app store is relatively simple. While Apple has a rigorous and at times rigid approval policy that can threaten the cost of investment, Google has a much more inclusive approach, helping mobile apps gain traction from the start. Additionally, there is a lower one-time registration fee when compared with Apple’s annual membership fee. Plus, you can expect approval in as little as seven hours after submitting your mobile app to Google.
  • Ample Learning Resource – Google empowers Android users with a variety of training materials. Each of these materials, including their Android dev training for beginners, incorporates easy-to-understand graphics and tutorials to help you dive deeper into understanding Google processes. This kind of support makes a difference when managing your mobile app on Google’s platform.
  • Instant Apps – Instant Apps were introduced in 2017 and allow native applications to launch without download. This boosts availability and engagement with limited functionality and allows users to test new apps before committing.

Just as there are plenty of pros when choosing Android for your mobile app, there are also some cons you should consider before committing to the process.


  • Copyright Infringements – since Google’s checking process is significantly less stringent than Apple’s, it is possible that duplicated content may exist on the app store. The best workaround for this is to conduct thorough research prior to creating your mobile app and set up legal protections beforehand to protect your unique vision.

Spending Statistics – according to Statista, Apple users are more willing to pay than Android users. Despite these statistics, if you’ve invested in creating an Android mobile app, you just have to think outside the box for monetization. This could include free access with in-app purchases or collaborations and partnerships with top app developers.