25 Best Email Marketing Apps for Shopify in 2023


Email has always been an effective marketing channel with high ROI thanks to its target nature. Hence, if you’re a Shopify merchant aiming for steady growth, investing in email marketing should be among your top initiatives. However, given that Shopify’s native email functions are rather limited, to help you make the most out of this powerful channel, we’ve decided to wrap up these 25+ best email marketing apps for Shopify:

#1 AfterShip

#2 Omnisend

#3 Privy


#5 Wishpond

#6 Klaviyo

#7 Seguno

And a list of 20+ apps for Shopify email marketing

Let’s dive right in!

Why Choose Shopify to Grow Your Business?

First, let us explain what Shopify is in less than 50 words:

Shopify is an eCommerce platform. When you sign up and pay Shopify a monthly subscription fee, you can host your website on Shopify’s server and access an admin dashboard– where you can add products, manage inventory, handle orders, accept payments, etc.

Shopify homepage
Shopify is a robust eCommerce platforms

Quick stats: With 4.5+ million websites hosted with Shopify, Shopify is the most popular eCommerce platform, overshadowing other ‘big fish’ like WooCommerce or Wix.

But what makes Shopify so famous, and why should you choose it to embark on your selling journey? From our experience, here are the top five big, juicy plus of developing your site on Shopify:

  1. Ease of use: Shopify is a very easy-to-use platform, even for people without experience building websites. The drag-and-drop interface makes creating and customizing your store simple, and various themes and apps are available to help you get started.
  2. Scalability: Shopify is a scalable platform that can grow with your business. As your business grows, you can easily add more products, increase your inventory, and expand into new markets.
  3. Security: Shopify is a secure platform that protects your customers’ data. Shopify uses SSL encryption to secure all transactions, and it offers a variety of other security features to protect your store from fraud and abuse.
  4. Support: Shopify offers excellent support to its merchants. A 24/7 help desk is available to answer your questions, and a variety of resources are available to help you learn how to use the platform.
  5. Cost-effectiveness: Shopify is a cost-effective platform, especially for small businesses. There are no upfront costs; you only pay for the features you use. Shopify also offers a variety of pricing plans to fit your budget.
💡Have tons of important selling data to import to Shopify yourself? We’ve got you with 4 quick & simple steps to import data to Shopify using CSV files
Sell on Shopify and gain proper profits with the best email marketing apps today!

25+ Best Email Marketing Apps for Shopify You Shouldn’t Miss

Now that you know what Shopify is and why to choose it to build your eCommerce website, let’s get back to this blog’s focus– unbiased reviews of the best Shopify apps for email marketing.

#1. AfterShip

Pricing: Free plan available | $11/month – $179/month | Additional charges are applied

Are you looking for a comprehensive email marketing app that goes beyond just sending emails? AfterShip is an all-in-one marketing platform that empowers brands like yours to drive leads, enhance customer engagement, and boost sales effortlessly. 

With a user-friendly interface, you can access a world-class suite of sales and marketing tools, making it a go-to choice for Shopify merchants. From email and SMS marketing to AI-powered product recommendations, countdown timers, and promotional bars, AfterShip Marketing offers a range of advanced features to create interactive experiences that drive sales

aftership best email marketing apps for shopify
AfterShip is one of the best email marketing apps for Shopify to take your email game to the next level

AfterShip’s Highlight Features

  • Personalized automation: AfterShip lets you set up personalized, automated email flows based on your customer’s shopping behavior, ensuring targeted and relevant communications.
  • Pre-built templates and conversion popups: Benefit from a selection of pre-built email and SMS templates, along with conversion-boosting elements like spin wheels to captivate your audience.
  • A/B testing and performance monitoring: Easily conduct A/B tests to optimize your marketing strategy and monitor performance through a unified dashboard, simplifying data analysis.
  • Built-in CRM: Create meaningful customer segments with AfterShip’s built-in CRM, enabling you to deliver tailored messages to the right audience at the right time.
  • Unified no-code platform: Experience the functionality of multiple marketing apps within one platform, eliminating the need for coding and streamlining your marketing efforts.

#2. Omnisend

Pricing: Free plan available | $16/month – $59/month | Additional charges may apply

The next top-tier email marketing app in today’s list is Omnisend. With an impressive suite of features, this email and SMS marketing automation platform is tailor-made for Shopify, empowering you to connect with more customers and boost your sales. 

As one of the best email marketing apps for Shopify, Omnisend offers a range of tools to build your email list, craft engaging emails with ready-made templates, and implement personalized workflows for abandoned cart recovery and warm welcomes. 

Omnisend best free email marketing apps for Shopify
Omnisend is among the best free email marketing apps for Shopify

Omnisend’s Highlight Features

  • Versatile email templates: Leverage a wealth of ready-made email templates designed for various occasions like Summer Sales, eliminating the need for coding and streamlining your email creation process.
  • Ready-made automation flows: Choose from over 20 pre-designed automation flows to create personalized experiences for your customers, driving more sales and enhancing customer satisfaction.
  • Simplified email marketing and SMS campaigns: Easily create and send targeted email marketing campaigns and global SMS promotions, allowing you to reach customers on their preferred channels.
  • Innovative signup forms: Grow your email list with a variety of effective signup forms, including exit-intent popups and engaging spin-to-win options, helping you capture more leads.
  • Abandoned cart recovery: With just one click, set up abandoned cart workflows that nudge customers back to complete their purchases, recovering potentially lost sales.

#3. Privy

Pricing: Free plan available | $30/month – $70/month | Additional charges may apply

If you want to look for an email marketing app Shopify, that helps you reach a new level of efficiency, Privy is one of the top-notch apps that can help you achieve just that. With Privy, you can effortlessly grow your email and SMS contacts, automate your email campaigns, send profit-generating text messages, and optimize your website’s conversion rates. 

What sets Privy apart from other Shopify email apps is its user-friendly interface. You don’t need to be an expert to design captivating email newsletters, launch eye-catching website popups, or set up automated cart saver texts. Plus, Privy’s pre-built templates will allow you to invest more time into expanding your business instead of coding your emails from the ground up.

privy shopify email app
Privy is a robust Shopify email app that won’t let you down

Privy Highlight Features

  • Easy-to-use drag-and-drop editor: Customize email templates effortlessly with a simple drag-and-drop editor, even if you lack technical expertise.
  • SMS marketing integration: Explore SMS marketing by sending after-signup and cart-saver texts, further engaging with your customers.
  • Diverse popup display options: Grow your email and SMS marketing lists with numerous popup display choices that cater to your specific needs.
  • Automated email & sms campaigns: Set up automation workflows that work around the clock, delivering timely messages to your audience without constant oversight.
  • Expert onboarding and support: Privy provides expert onboarding, support, and personalized coaching regardless of your starting point, ensuring a smooth experience.


Pricing: Free plan available | $16/month – $47/month | Additional charges may apply

Avada Email Marketing, SMS, Pop-up is one of the best email marketing apps for Shopify that offers you various features designed to convert your visitors into loyal customers and foster lasting relationships

With a focus on omnichannel engagement, Avada enables you to reach customers through various platforms, including email marketing, SMS, push notifications, and WhatsApp. We were impressed by the platform’s comprehensive suite of tools that cater to every aspect of your email marketing needs.

avada email marketing app shopify
Avada is one of the best Shopify marketing apps with its robust automation

AVADA’s Highlight Features

  • Automation workflows: Avada simplifies your email marketing efforts with pre-built automation workflows for tasks such as abandoned cart recovery, abandoned checkout reminders, and welcome subscriber sequences.
  • Newsletter campaigns: Create engaging newsletter campaigns effortlessly using customizable templates, including eye-catching newsletter pop-ups, email promotions, and customer emails.
  • Capturing leads via popups & forms: Avada helps you capture valuable leads through customizable pop-up windows and forms, including discount pop-ups and coupon offerings to entice potential customers.
  • Various email marketing templates: With a wide selection of templates, including Recart and Firepush designs, Avada ensures your emails are visually appealing and professionally crafted.
  • Personalization: Segment your audience effectively and boost customer engagement with personalized content, product recommendations, and SMS order confirmations.

#5. Wishpond

Pricing: $69/month – $199/month

Wishpond is the best Shopify email marketing app we’d love to introduce to you today. As avid supporters of online entrepreneurs, we believe that Wishpond stands as one of the best email marketing tools tailored specifically for Shopify. 

With Wishpond, you have to choose from various top-niche templates and quickly customize them to your liking with an intuitive drag-and-drop editor. A big plus of Wishpond is the platform’s extensive automation– which lets you automate your day-to-day email-related tasks by automatically sending personalized emails to your customers from smart triggers.

Wishpond best email marketing apps for Shopify
Wishpond– one of the best email marketing apps for Shopify

Wishpond’s Highlight Features:

  • Intuitive drag-and-drop editor: Create visually stunning emails effortlessly with the easy-to-use drag-and-drop editor, enabling you to customize layouts, fonts, and colors without coding knowledge.
  • Smart A/B testing: Optimize your email marketing strategy by comparing different variants, ensuring you send the most compelling content to your audience.
  • Powerful automation: Save time and effort with automated workflows for abandoned cart recovery, welcome series, and personalized product recommendations.
  • Extensive template library: Access a diverse selection of professionally designed email templates, catering to various occasions and industries.
  • Comprehensive analytics: Gain valuable insights into your email performance through real-time tracking, enabling you to refine your campaigns and maximize ROI.

#6. Klaviyo

Pricing: Free plan available | $30/month (email); $15/month (SMS) | Additional charges may apply

Are you searching for Shopify email automation to send hyper-personalized emails that convert? Well, perhaps Klaviyo is the answer you’ve been looking for! With Klaviyo, you can unlock personalized marketing automation across multiple channels, including email, SMS, forms, mobile push, and reviews—all accessible from a single login. 

Plus, Klaviyo is one of the best email marketing apps for Shopify that surely saves you time from manual work, as the app offers various customizable templates for emails, SMS, forms, reviews, campaigns, automation, and reports right from the moment you sign up.

klaviyo best email marketing apps for shopify
Klaviyo deserves to be one of the best email marketing apps for Shopify

Klaviyo’s Highlight Features

  • Data centralization: Seamlessly unify data from Shopify and other platforms, including web activity, tags, catalog, and coupons, empowering you with a holistic view of your customers.
  • Advanced user segmentation: Leverage historical and real-time behaviors to create targeted segments, enabling you to deliver highly personalized and relevant content.
  • Automated coupon codes: Effortlessly build coupon codes for automated flows and campaigns, simplifying tracking and enhancing the effectiveness of your promotions.
  • Ready-to-use templates: Choose from a variety of built-in templates like Welcome, Back in Stock, Browse Abandon, and Price Drop, streamlining your email campaign creation process.
  • Real-time insights: Gain valuable insights into the performance of your automation, campaigns, segments, and channels, enabling you to make data-driven decisions for optimal results.

#7. Seguno

Pricing: Free plan available | One paid plan at $20/month | Additional charges are applied

This list would be incomplete without Seguno– one of Shopify’s best email marketing apps that hit all the right notes: ease of use, powerful automation, and more. As a Shopify merchant, you know that time and resources are precious in running your online store. That’s where Seguno steps in as one of the best email marketing apps to streamline your email campaigns. 

Exclusively designed for Shopify, Seguno empowers you to create and automate engaging emails, track performance, and access all essential data from the convenience of your shop’s Admin. With best practices already integrated and seamless access to your shop’s segments, discounts, products, and blogs, Seguno ensures you spend less time worrying about email marketing and focusing more on business growth.

seguno best email marketing apps for shopify
Ranked among the best email marketing apps for Shopify, Seguno is a top choice

Seguno’s Highlight Features

  • Integrated Shopify experience: Stay within the familiar Shopify environment while enjoying complete access to your shop’s data, enabling efficient email marketing management.
  • Pre-built automation triggers: Utilize a library of automation series to trigger timely and relevant email sends, saving you time creating personalized campaigns.
  • Canva-Powered email editor: Craft visually stunning emails in minutes with the embedded Canva editor, ensuring your messages are engaging and aesthetically pleasing.
  • Built-in deliverability assistance: Trust in Seguno’s secure email delivery process with spam protection and deliverability support to ensure your emails reach your customers’ inboxes effectively.
  • Dedicated email support: Receive prompt assistance from real email experts, regardless of the size of your shop, providing you with the guidance you need to maximize the impact of your email marketing efforts.

Other Best Email Marketing Apps for Shopify

Besides the above 7 email marketing Shopify apps, here is 20+ more apps you can refer to: 

  1. Mailchimp
  2. Constant Contact
  3. SendinBlue
  4. Drip
  5. Seguno
  6. SmartrMail
  7. AWeber
  8. ActiveCampaign
  9. GetResponse
  10. Gorgias
  11. Remarkety
  12. Marsello
  13. Sendlane
  14. OptinMonster
  15. Poptin
  16. Yotpo
  17. Swym Back in Stock Alerts
  18. ReCart
  19. PushOwl
  20. SMSBump
  21. Postscript
  22. Attentive
  23. Automizely Email Marketing,SMS
  24. Checkout Boost
  25. Fastr: SMS, Email & Web Push

How to Choose the Best Email Marketing Apps for Shopify?

Choosing the best email marketing app for your Shopify store is a significant decision that can greatly impact your business’s success. 

To make an informed choice that aligns with your unique needs and adds a human touch to your marketing efforts, consider the following tips:

  • Integration: Opt for an app that seamlessly integrates with Shopify, allowing you to manage your email campaigns directly from the platform you already know and love.
  • Ease of use: Look for an intuitive interface and a user-friendly design, making it simple for you to create, customize, and send engaging emails without technical complexities.
  • Automation capabilities: Choose an app with robust automation features, enabling you to set up timely and personalized email sequences effortlessly.
  • Customer support: Prioritize an app that provides reliable and responsive customer support, ensuring you have assistance whenever you encounter challenges or need guidance.
  • Pricing: While keeping your budget in mind, remember that investing in a quality email marketing app can lead to substantial returns in terms of customer engagement and increased sales.

Best Email Marketing Apps for Shopify – FAQs

Does Shopify have an email marketing service?

Yes, Shopify offers its own built-in email marketing service called “Shopify Email” which allows merchants to create and send email campaigns directly from their Shopify admin.

How do I set up email marketing on Shopify?

To set up email marketing on Shopify, follow these steps:
1. Go to the “Marketing” section in your Shopify admin.
2. Click on “Create campaign” under the “Shopify Email” tab.
3. Choose a template or start from scratch.
4. Customize your email content and design.
5. Select your audience and schedule the campaign.
6. Review and send the email to your customers.

Can I use Mailchimp with Shopify?

Yes, you can use Mailchimp with Shopify. Mailchimp integrates seamlessly with Shopify, allowing you to sync your store data, segment your audience, and create email marketing campaigns using Mailchimp’s powerful tools.

How do I get customers’ emails on Shopify?

To collect customers’ emails on Shopify, you can:
1. Enable the customer email signup option in your store settings.
2. Use pop-ups or banners on your website to encourage email subscriptions.
3. Offer incentives like discounts or freebies in exchange for email signups.
4. Utilize email capture forms during the checkout process.
5. Leverage apps and integrations that specialize in email capture and lead generation.

Final Words

That’s it! We’ve just walked you through the 25+ best email marketing apps for Shopify of all time. And we hope after reading this article, you can find a suitable email marketing app– an app that helps amplify your email marketing efforts.