If you’re a designer who wants to create successful apps, you should think of millennials. Making your app attractive to millennials should be one of your main priorities because this is the first generation native to the internet, as well as smartphones and many other modern technologies that have become integral parts of our lives.
For many tech companies, millennials are the most important segment of the audience. In this article, we will think of what millennials are looking for in mobile apps, and what features of your app can make it popular among millennials. First, let’s take a look at some important facts about millennials that you should know.
Millennials: Who They Are?
First of all, millennials are the biggest generation. There are approximately 92 million millennials in the U.S. It’s 31 million more than the number of Gen Xers and 15 million more than the number of baby boomers. In fact, millennials are the biggest generation in U.S. history. Besides, they are among the most active internet users: millennials spend about four hours a day on their smartphones.
Of course, younger generations, like Gen Zers, are even more active and engaged consumers of online content. However, Gen Zers don’t have enough purchasing power yet to make them the main focus. Millennials make up 35% of the workforce, and their purchasing power is about $1.3 trillion. Therefore, if you want to attract an audience that will actually drive profit, millennials definitely should be your main priority. According to Dissertation Team, millennials are part of society no one wishes to truly understand, so if you include millennials in your target audience, you win.
What Do Millennials Want?
Millennials have seen all the modern advanced technologies develop so they are more difficult to surprise than older generations. Millennials also are used to consuming content differently. When they want to read a book, listen to music, order a takeaway, open a bank account, or book a hotel, they are most likely to do it from a smartphone. Millennials value convenience and speed of interaction.
The younger segment of your audience stays up to date about the latest technologies so their expectations regarding websites and mobile apps exceed those of other generations. Millennials are used to instant gratification, and they are looking for on-demand web and mobile experiences. To attract millennials, developers should focus their efforts on creating a consistent and seamless user experience. Besides, they must make sure that their apps are fast.
To design a successful app for millennials, think of how you can help users complete more actions with the least effort. Efficiency should be your top priority because millennials are used to getting any information with just a few clicks. Millennials don’t want to spend much time searching for something that they need. Therefore, if they cannot find some useful feature quickly, they are likely to try another app. This is a reason why you should have clear and simple navigation.
Another area where simplicity is crucial is the onboarding process. Onboarding includes the very first interaction with your app, and this process has a significant impact on the users’ overall experience and perception of your brand. Your users should be able to set up the app as quickly as possible, and they should also be able to immediately appreciate all the key benefits. Otherwise, you won’t be able to start building relationships with your users.
The good news is that millennials are comfortable with storing their data online. Therefore, we suggest that you use a single sign-on feature. We also recommend that you put some effort into creating a high-quality website copy that will be relevant and informative. Besides, your copy should motivate your website visitors to try your product.
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Here’s a list of the main things millennials are looking for:
If your audience consists of millennials and you want them to like your mobile app, you must make sure that the chosen Android app development company creates user-friendly apps. Make sure to check out other apps made by this team and evaluate their simplicity of use. If you’re a developer, you should make usability one of your key priorities and have a good laptop for programming.
Users should browse your app effortlessly and intuitively because they won’t waste their time learning how it works. Smooth app navigation will give you a significant competitive advantage even if your competitors can offer more features.
- High-quality layout
Having a great layout is necessary for the success of any Android app. The layout is the first thing your users see so it has a strong impact on the overall perception of your app. Millennials are a sophisticated audience so most of them can immediately tell the difference between good and bad design. A positive first impression will make people use the app more often and spend more time on it.
- Unique advertising methods
According to statistics, as much as 84% of millennials don’t like traditional types of advertising. Therefore, marketers should look for new and unique approaches that will help them promote apps effectively. While paid ads may not pass ad blockers or may be ignored by the audience, social media marketing, and influencer marketing, in particular, can be quite effectiv
- Millennial-friendly features
Millennials spend a lot of time on social media so they may appreciate an opportunity to share some information related to their app activity on social media. You can also include elements of gamification and reward users for their activity.
- The right update strategy
Even if you’re very excited about an extensive list of features that you want to include in your application, don’t include all of them at once. Leave some features for later so that users can get them when they update the app. When you update your app, users expect to see new features and improved performance so choosing a smart update strategy will help you appear more reliable.
Top 5 Tips To Create a Good Android App for Millennials
1. Make it fun and entertaining
Millennials use their smartphones all the time, and entertaining apps that create distractions are especially popular. It doesn’t mean that you should necessarily create a game or music app, but you should certainly add some entertaining features. Even if your app is purely practical, you can still add some funny animations or notifications.
2. Speak their language
One of your key objectives should be to develop good relationships with your users. Therefore, you should choose an appropriate style of conversation. Stay away from a formal authoritative tone because it will only repel users. Instead, stick with a casual, friendly tone to make your brand approachable and relatable. We also recommend that you avoid overcomplicated technical terms if you can replace them with simpler synonyms.
3. Make your app visually attractive
Don’t overlook the importance of design and make sure that your app is not only easy to use but also visually attractive. Stick with the latest design trends and make sure that your design is not only eye-catching but also practical. Avoid unnecessary elements and make sure to check your competitors’ design solutions so that you can create something better.
4. Motivate users to accomplish their goals
Millennials are motivated by professional growth, family, sports, arts, and anything else that creates a sense of purpose. Action-oriented goals also create a sense of purpose and enable users to find meaning in their actions. Your users install the app to accomplish specific goals, and you can help them track their progress. Provide the necessary guidance and offer rewards for achieving important milestones on the way to their main goal.
5. Use social proof
We’ve already mentioned that social media marketing can work more effectively with millennials than traditional advertising. However, there are many strategies for social media marketing. For example, if you want to collaborate with influencers, who should you choose?
Celebrity endorsement may not motivate millennials as effectively as feedback from real customers. Therefore, a great approach is to encourage your users to share their reviews on social media and various review platforms.
Millennials are the biggest generation in the U.S. with great purchasing power. This is the first generation native to digital technologies, so if you want to create a successful app, you certainly should make sure that it will be appreciated by millennials. The key to success is to understand their preferences and needs.
For instance, millennials value simplicity and usability. They like intuitive apps that are easy to set up, and they like when apps have an element of entertainment. Make sure to put a lot of effort into the design so that your users can immediately form a positive opinion based on the attractive look of your app and its usability.
Provide instant gratification, make your app engaging, and make sure that it actually helps users achieve their specific goals. We hope that our list of the most common millennials’ demands and practical tips will help you create a successful Android app that will quickly become popular.
Frank Hamilton has been working as an editor at essay review service, where you can buy thesis . He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.