Ever wonder how to make your emails hit home? Segmentation is the game-changer. According to Campaign Monitor, dividing your email list into groups can boost revenue by 760%! And with Mailchimp’s custom email templates, you can speak directly to each group in your audience, making your emails feel more personal and engaging than ever before.

Now, when it comes to crafting email newsletters, we’ve all hit some bumps along the way. Whether it’s low engagement rates, design headaches, or trying to keep your brand consistent, Mailchimp’s customizable templates are here to save the day. From grabbing your audience’s attention to maintaining your brand’s identity, Mailchimp’s Best Mailchimp templates have your back.

And if you’re working with a tight budget, no worries. Free Mailchimp templates still give your emails that polished and professional look. And for those ready to take things up a notch, Premium Mailchimp templates come packed with all the extras you could want.

Ready to dive in? Let’s learn how to use Mailchimp templates like a pro and discover the top templates that have been tried and tested. With Mailchimp template customization, your custom email templates will look and feel just right for your brand and audience every single time.

5 Best Mailchimp Templates for Engaging Email Newsletters

Studies show email remains the top purchase driver, with more consumers buying from emails (50%) than other channels. Unlike fleeting social media posts, email is an essential part of daily life, making it a prime opportunity for marketers to connect. 

But with that power comes responsibility – irrelevant emails lead to unsubscribes. That’s where these amazing Mailchimp email templates come in. Mailchimp offers various email design templates to help you get started.

Using a template means you don’t have to start your newsletter from scratch, saving you time and potentially reducing frustration. A template lets you easily insert your logo, images, content, brand colors, and more, making it uniquely yours while maintaining a consistent look each week or month. We’ve curated a list to help you craft engaging email newsletters that keep your audience interested and coming back for more.

What Are the Different Sources of Mailchimp Templates? 

When it comes to Mailchimp templates for your newsletters, you’ve got three main sources to explore:

Mailchimp’s Built-In Email Templates: You’ll find a handy library of free and professional email templates inside Mailchimp. They’re categorized for different purposes and come ready with layouts and elements. You can easily tweak them with your brand colors, fonts, and content to optimize email newsletters.

Third-Party Template Marketplaces: Many websites offer Mailchimp-compatible templates for either purchase or free download. Depending on the template’s complexity and the marketplace, you’ll find varying prices. Popular marketplaces include:

• TemplateMonster
• Envato Elements
• Unbounce

Free Online Resources: Sometimes, websites and blogs offer free Mailchimp templates as downloads. While they might not be as fancy as paid options, they’re still a solid starting point for crafting a polished email. Just remember to check for quality, coding, and compatibility with Mailchimp before diving in.

Now, let’s explore each of the three options in our list of the best Mailchimp templates for email newsletters.

1. Mailchimp “Assembly” Newsletter Templates

The “Assembly” template is perfect for educational content newsletters, providing step-by-step guides or how-to articles. It’s designed to be informative and visually appealing, making complex information easy to digest.

It features a two-column layout with a clean and modern aesthetic. The left column appears dedicated to a hero image, while the right column offers space for text content.

Features:

• Structured to present tips, steps, and detailed explanations clearly.
• Mobile-responsive email template.
• Incorporates images and icons to support the written content.
• Allows for the inclusion of brand-specific colors, fonts, and images.

Best For:

• Newsletters that combine informative content with a call to action
• Promoting educational resources, webinars, or downloadable content
• Highlighting company news or announcements with visuals
• Newsletters with a focus on product launches or updates (using the hero image for product showcase)

Link:

While you can’t directly access individual templates within Mailchimp, you can sign up for a free account and navigate to “Content” > “Email templates.” There, you’ll find a variety of free and upgraded templates for engaging newsletter designs. 

2. Beefree’s “Company Monthly Newsletter” Template

Looking to keep your audience and team in the loop with a splash of style? The “Company Monthly Newsletter” template by Beefree is your go-to solution. It’s designed to blend vibrant illustrations with real-life images, making your newsletter both fun and professional. 

Perfect for sharing company updates, celebrating events, and keeping everyone excited about what’s next. Plus, it’s an amazing Free Mailchimp email template that makes your email marketing efforts a breeze.

Features:

• A lively and colorful header that sets the tone for an engaging newsletter.
• Dedicated areas to announce and detail upcoming events, complete with date, time, and call-to-action buttons.
• A special section to highlight significant dates or celebrate events, such as Father’s Day, with an option to add personalized messages and images.
• A segment focused on providing updates about the company’s progress, achievements, and important news.
• A structured area for listing important reminders and tasks, ensuring your team stays on track.
• A welcoming section to introduce new team members, featuring their photos, names, and positions to foster a sense of community.
• Optimized for viewing on all devices, ensuring your content looks great whether viewed on a desktop, tablet, or mobile device.
• Each section can be easily customized to fit your brand’s needs, from colors and fonts to images and content.
• It is only available if you upgrade your Mailchimp account from the free plan to a higher-order plan.

Best For:

• Ideal for businesses looking to keep their subscribers and employees informed and engaged with company news, events, and updates.
• Perfect for large corporations to streamline their communication efforts across departments.
• Excellent for nonprofits to keep volunteers and community members updated with the latest news and events.
• Available for free, it’s perfect for businesses of all sizes, including small businesses and startups with limited budgets.

Link:

You can edit this Mailchimp email template directly on Beefree here.

3. Mailchimp’s “Weekly Newsletter” Email Template

The Mailchimp “Weekly Newsletter” template, known as “Flexstart,” is a dynamic and visually engaging template designed to keep your audience informed and engaged. 

It features a bold and modern design, perfect for regularly sharing updates, articles, promotions, and engaging content. The dark background with vibrant orange accents ensures your content stands out, making it ideal for fitness and wellness businesses but versatile enough for any industry.

Features:

• A striking black and orange color scheme that captures attention.
• Multiple sections for articles, promotions, and stories make it easy to share diverse content.
• Prominent headline spaces to highlight key messages.
• Clearly defined buttons to drive reader actions, such as “Read Full Story” and “Join Today.”
• High-quality image slots to visually complement your text content.
• A mobile responsive email template ensures the newsletter looks great on any device.
• Easy integration of Instagram, Twitter, and Facebook links to boost social engagement.
• It’s a premium Mailchimp template that is not accessible through the free plan. Accessing it requires upgrading to a higher-tier plan.

Best For:

• Ideal for gyms, fitness coaches, and wellness businesses to share tips, success stories, and promote classes.
• Perfect for lifestyle bloggers, influencers, and brands to keep followers updated with fresh content.
• Great for online stores to highlight new arrivals, special offers, and blog posts.
• Also suitable for companies to share weekly updates, employee stories, and company news.

Link: 

Although individual templates aren’t directly accessible within Mailchimp, you can sign up for a free account and navigate to “Content” > “Email templates” to explore a variety of free and premium options for captivating newsletter designs.

4. Designmodo’s “DesignHack” Email Template

Picture this: Your company is gearing up for a leadership conference, and you need an effective email newsletter that’s an engaging invitation and an informational guide. Enter the “DesignHack” template, which can be seamlessly integrated with Mailchimp.

Its sleek, professional email design and modern color palette catch the eye without being overwhelming. From the moment recipients open the email and are greeted with an enticing headline about becoming a UX leader to the clear sections detailing RSVP options, speaker bios, and session schedules, everything is laid out with precision and style. 

Features: 

• Clean lines and modern aesthetics make an email easy for the eyes to navigate.
• The color palette strikes the perfect balance, adding visual interest while maintaining coherence throughout the email.
• Direct prompts for RSVP and community engagement ensure recipients know exactly how to get involved.
• Highlighting sponsors lends credibility and prestige to your event.
• Every detail, from session timings to speaker profiles, is presented clearly and logically, keeping recipients informed and excited.

Best For:

• Ideal for email invitations to conferences, seminars, and large or small events.
• Use this Mailchimp email template to bring professionals together for networking opportunities and industry connections.
• Promoting community-building events in the tech industry.

Link: 

Start editing this email newsletter template directly in Postcards on Designmodo for free. 

5. Envato Elements “Olive – Fashion Ecommerce Email Newsletter Template

Welcome to Olive – Fashion Ecommerce Email Newsletter, a set of email templates tailored for your marketing emails. 

These Mailchimp email templates are tailored for various industries, including online fashion shops, eCommerce campaigns, hotel services, food delivery services, health services, etc. With a minimalist and clean-cut design, Olive offers a modern and visually appealing email newsletter template solution.

Features:

• Olive’s sleek and modern design ensures your email campaigns stand out.
• The templates are fully responsive. 
• Whether you’re running an online store, fashion shop, retail business, boutique, or offering accessories, Olive’s templates can be customized to suit your needs.
• Please note that Olive’s templates are not free to use. Pricing information is below the image.

Best For: 

• This template excels for eCommerce businesses in the fashion industry, particularly those announcing sales or new collections.
• Ideal for showcasing new arrivals, promotions, and special offers to your online store’s subscribers.
• Perfect for sending your audience updates on the latest trends, seasonal collections, and fashion inspiration.
• Whether you’re selling clothing, accessories, or lifestyle products, Olive’s templates can help boost your sales and engagement.

Link:

Check out the Live preview, subscribe, and begin editing this email template right here.

Wrapping Up 

So, we’ve covered a lot about Mailchimp templates, haven’t we? From boosting engagement to saving time, these templates are real game-changers for email marketing efforts.

Now, as you wrap up this read, remember that whether you’re sharing educational content or company updates, there’s a Mailchimp template ready to shine your emails.

We’re not done yet! Your opinion matters. Have you tried any of these templates? Maybe you have your own favorites to share? Feel free to leave us a comment down below. Your feedback helps us keep improving and sharing the best tips with you.