The IT industry has drastically changed the advertising landscape in the past two decades. From the way we consume media to the way we interact with brands, technology has had a major impact on the advertising industry.
In this article, we will explore how the IT industry has paved the evolution of advertising in the past two decades. From the rise of digital media to the decline of traditional advertising, read on to learn more about how technology has changed the way we advertise.
One of the biggest changes that technology has brought to advertising is the rise of digital media. In the past, most advertising was done through traditional channels like television, radio, and print. However, today, more and more people are consuming media online. This shift has forced advertisers to change the way they reach consumers. Instead of investing in traditional forms of advertising, many advertisers are now investing in digital marketing techniques like search engine optimization (SEO) and social media marketing.
What were the IT innovations that have preceded the apparition of digital marketing
Even though digital marketing is a relatively new field, it would not have been possible without the IT innovations that came before it. Below are some of the most important IT innovations that have paved the way for digital marketing:
- The Internet: Of course, the internet is the most important innovation when it comes to digital marketing. Without the internet, there would be no way to reach such a large audience with your marketing message.
- Social Media: Social media platforms like Facebook and Twitter have also played a major role in the growth of digital marketing. These platforms provide a way for brands to connect with their customers and create a two-way dialogue.
- Mobile Devices: Mobile devices are another key piece of technology that has helped digital marketing grow. With more and more people using smartphones and tablets, brands can reach their target market wherever they are.
- Analytics: Finally, analytics tools have also been crucial for the development of digital marketing. These tools help marketers track their results and optimize their campaigns for better ROI.
How did traditional advertising change in the past decades, due to IT innovation
The IT industry has drastically changed the advertising landscape in the past few decades. IT innovation has allowed for more personalized and targeted advertisements, as well as real-time feedback on how effective an advertisement is. Traditional advertising, such as print ads and television commercials, is becoming less common as consumers are able to avoid it more easily. Instead, companies are turning to online advertising, which can be more interactive and engaging.
IT companies have also developed new ways to collect data on consumers that helps them create more effective advertisements. For example, Facebook collects data on its users’ interests and demographics, which allows advertisers to target their ads specifically to those users. Overall, IT innovation has had a profound effect on advertising, making it more effective and efficient.
DOOH (digital out of home) is a type of advertising that uses digital technology to deliver ads and information to consumers outside of their homes. Technology has played a major role in the evolution of DOOH, from early forms of electronic billboards to today’s sophisticated digital screens.
DOOH first began appearing in the early 1980s, with early electronic billboards being used in Times Square and other high-traffic areas. Prohibitive at that time, a Times Square billboard cost nowadays can be affordable for any company of any size, in any industry. These early billboards were somewhat limited in their capabilities, only being able to display static images and texts. However, they were still quite effective at getting people’s attention.
In the 1990s, DOOH started to become more widely used, as advances in digital technology allowed for more complex and interactive displays. By the early 2000s, DOOH had become a common sight in many public places, such as airports and shopping malls. In fewer words, Nasdaq billboards or Los Angeles billboards are just a few clicks away in our days, that’s how far the IT industry evolved.
Today, DOOH is more sophisticated than ever before, thanks to advances in LED and LCD technology. Digital screens can now be found in a variety of locations, from bus stops to gas stations. And with the advent of mobile devices like smartphones and tablets, advertisers can now reach consumers even when they’re on the go.
What’s the forecast for 2023 advertising, in relation to technology evolution
It seems like only yesterday that we were predicting the future of advertising, and how technology would change the way we consume and create ads. But now, as we stand on the brink of a new decade, it’s time to take another look at the advertising landscape and see how it has changed – and will continue to change – in the years to come.
When it comes to technology, there are a few key areas that will have a major impact on advertising in 2023. First, we’ll see a continued increase in the use of artificial intelligence (AI) and machine learning (ML). These technologies are already being used by some brands to create targeted and personalized ads, and this will only become more commonplace in the next few years. Additionally, AR and VR will start to be used more for marketing campaigns and product demos. And finally, blockchain will begin to make its way into advertising, as well, with some platforms using it to verify ad impressions and prevent fraud.
In terms of overall trends, we expect that 2023 will be the year that mobile finally overtakes desktop as the leading platform for internet usage. This means that more people than ever before will be consuming content on their smartphones and tablets, so advertisers need to make sure they’re creating mobile-friendly ads. Additionally, social media will continue to grow in importance as a channel for both reaching consumers and measuring engagement. And finally, video – both live and pre-recorded – will be an increasingly critical part of any advertising strategy.
So, what does all this mean for the future of advertising? In short, it means that brands need to be prepared to embrace new technologies and trends if they want to stay ahead of the curve. Those that don’t may find themselves struggling to keep up – and that’s not a position any advertiser wants to be in.
