Over the past several years, mobile commerce has exploded. Users of mobile apps now outnumber those of mobile-friendly websites. Convenience was given precedence over in-store buying by customers throughout the pandemic, which further increased this tendency. Retailers saw a 36% rise in mobile app downloads and a 54% rise in in-app orders overall.
This is just the tip of the iceberg; the revolution of the eCommerce industry through mobile apps is much bigger than this. Let’s dive in to get more insights into the subject.
Business Benefits of Mobile Apps
Firstly, let’s see how the takeover of mobile devices and apps over eCommerce has benefitted businesses.
Streamlined User Experience
Mobile applications are intended to simplify users’ tasks that would take more effort if they were to use a website on a desktop device instead.
The majority of applications are more user-friendly and streamlined than desktop or mobile versions of websites. The key to success is this simplified, one-stop application for everything your business has to offer.
Some applications, like Spotify, allow for offline use. However, every business won’t find this feature practical or valuable, and it does require some data storage space from users.
Still, there is little doubt that mobile applications and m-commerce (mobile commerce) are influencing and reshaping the potential of offline usage of various services.
Speed and simplicity are essential in the context of retail. Apps can make it effortless to navigate and complete safe transactions. With only a few taps, customers may finish their transactions, improving their user experience.
In turn, applications let eCommerce business owners increase conversion rates and profit margins. There is a reason why mobile application-based stores are complementing or even replacing traditional online storefronts more and more often.
Faster Loading Time
The cumbersome procedure of opening the browser, entering the URL, and waiting for the website to load can be avoided by a speedy mobile app.
Even worse scenario – what if the website in question is not even mobile-responsive? With only a website and no app or even no mobile-optimized version of the said website, one can’t expect to succeed in the modern eCommerce environment.
Fast loading times and mobile accessibility are not optional – they are mandatory – and creating an app can easily fulfill both of these requirements.
Retailers may offer clients sophisticated tools that are unmatched by websites thanks to mobile apps.
For instance, scanning bar codes and QR codes using a mobile device’s internal camera makes it simple for consumers to access pages. Or a fingerprint scan as an extra security measure during the transaction process can enhance the customer’s trust and sense of safety.
Enhanced Features and Design
Mobile applications make use of elements like GPS, Bluetooth, the camera, audio features, and many more to provide relevant services that are easily accessible and highly personalized.
This makes it much simpler to give clients options like location-based deals that are more relevant to them. This type of mobile-only experience genuinely distinguishes mobile in the realm of digital commerce.
How Mobile Apps Have Revolutionized eCommerce
Knowledge of how mobile applications are transforming the digital world requires an understanding of their attractiveness in e-commerce.
It’s crucial to understand how these changes affect corporate operations and which particular mobile-based technology is causing the biggest shifts – let us delve right into it.
Boosted Brand Visibility and Reliability
A mobile app can provide one feature that distinguishes an e-commerce shop from its competitors: branding.
Having diverse product options is no longer enough to attract clients. The business may instantly raise the number of app downloads by introducing distinctive elements such as play Game Rewards or unique graphics.
Easier to Reach Shoppers
Due to the widespread usage of mobile phones, people are now constantly linked to their favorite companies. Based on their purchasing histories, apps may present users with personalized ideas, discount coupons, and other information about their product lines; this enhances reliability and increases customer interest as well.
Sellers using apps can also communicate with their existing customers more easily – anytime and from any place. For example, the Etsy app will notify sellers if they have a repeat buyer and wil allow for easier communication with one’s customers.
It is easy to figure out how to sell on Etsy and run your business just from their app alone. This is a great example of the ease of business management and customer reach, thanks to mobile apps.
Improved Shopping Experience for Users
Easy access and navigation, fast loading speed, and customized product visibility make the shopping experience pleasant and streamlined.
Not to mention that with apps, shopping can now be done at any time from any location.
More Marketing Opportunities
Mobile apps provide retailers with more marketing opportunities; they can advertise their products on several marketing channels, including social media and YouTube, and promote their apps and products with ease.
How to Develop a Mobile App for Your Online Business
Appsgeyser.com is a renowned platform that lets users create mobile apps with ease. With their services, you can develop mobile applications for your store, website, YouTube channel, etc.
Here are some of the essential features you get while developing apps on Appgeyster.com.
- Social media shares: You can conveniently share your product catalog, discount offers, and trends on all social media networks in a single click.
- Multiple payment options: you can add multiple payment modes to your application. It can be either cash on delivery, bank payment, and more!
- Wish lists: Let your customers add your products to your wish list and buy them at your convenience. Customers can add and remove products at any time and keep whichever product they want in the wishlist for as long as they want.
- Push notifications: Keep your customers notified about your latest deals and offers with push notifications.
- Offline mode: These apps can be accessed and operated offline as well.
- Product filters: You can easily add product filters. Such as, if you run a cosmetics brand, you can segregate your products into categories like face makeup, hair care, lip care, etc.
- Customer Support: The customer support of these apps is highly appreciable. They are quick, helpful, and courteous.
Since applications are so common now, both m-commerce and e-commerce have had to adapt to the increased client expectations. Voice assistants on smartphones and in-home gadgets have effectively merged online and physical retail, from research to purchase phase.
You have the chance to be accessible to your customers day and night thanks to a mobile app. Send push notifications whenever you introduce new products, make an announcement about a sale, release a freebie, provide discounts and coupons, or simply update the catalog’s details. When a customer uses a mobile app, you are with them whether they are sipping coffee, getting on an Uber, or binge-watching “Breaking Bad.”
Retail business owners can grow their enterprises to new heights with the help of mCommerce apps. Because they promise greater conversion rates, mobile applications can convert interactions into transactions. Simply put, mobile applications can turn discussions with clients into purchases more easily than any other platform.
Filip Nikoloski is a Partnership Specialist at Printify. Printify is a transparent print-on-demand and dropshipping platform designed to help online merchants make more money in a simple and easy way.