In the face of new platforms like Instagram and TikTok, the importance of old-school social media platforms like Facebook is a constantly hot topic of debate. In the ever-changing world of digital marketing where platforms reform their algorithms daily, the value of different platforms is always up for deliberation. 

This gives rise to a lot of questions, the pertinent one being: Has Facebook died for marketing in 2024? Let’s dive into the data, look at some trends, and determine if Facebook still deserves the attention it used to get a decade back. 

The Unyielding User Base

Facebook proudly boasts the largest user base out of all social media platforms – with a staggering 2.9 billion active users. This elevates it above the status of just a social media platform; it is a way of life! 

The platform’s user base has adopted a wide range of content types and recently has become the forefront of e-commerce as well, thanks to Facebook Marketplace. The ever-increasing user base consumes content at an ungodly pace and more often than not, Facebook serves as a beacon of brand research for users as well. 

The incorporation of page reviews and open posting capabilities enables users to gauge a brand they are not aware of and make decisions accordingly, so brands must use Facebook for their brand outreach and image building.

Organic Reach: Wildly objective

There was a time when getting organic reach on Facebook was a walk in the park. Unfortunately, social media platforms have collectively started to prioritize pages that use paid promotions on the respective platforms. This can be due to rising operating costs or just a general love for money! Well, can we blame them for doing this? 

While the algorithm is fixed to prefer sponsored content, organic reach isn’t dead completely (at least not yet). Relevant content that garners high engagement often gets rewarded with even better reach as the system pushes content that users like and are expected to like. So, good content is king, remember that!

Paid Prominence: Facebook Ads

Are Facebook ads really that bad? Ask any brand that uses both conventional mediums and digital marketing and you will figure out the answer: no, they are not bad!

Paid social media marketing is known to have higher ROIs than conventional mediums for many reasons, the prime one being the ability to specify your target audience so that the ad is shown only to people who are expected to react positively. 

Other reasons include the ability to change the ad’s content based on analytical data and the general cost-effectiveness. 

If you’re looking to cut to the chase and shorten the path to success, get Facebook likes from us now to establish yourself as an authority on the social media platform! We provide genuine profiles with a customer-friendly refill policy, further sweetened by the fact that we don’t require access to your Facebook profile! 

It is vital to have clear objectives when you choose to advertise on Facebook (or any other medium) because of results measurement. How will you decide if the campaign was successful or not if you don’t have benchmarks or objectives in place? 

It is recommended to have SMART objectives, i.e. Specific, Measurable, Achievable, Relevant and Time-bound, so that you can gauge success.

Stories and Reels

Facebook stories and reels are bite-sized snippets that capture user attention and attract them to your profile. Stories are a great way of keeping in touch with your existing audience, you might even use them for a little behind-the-scenes peek so that users see what your brand is doing behind the curtains. 

Reels are short-form videos that capitalize on the short attention span of users by giving them information in a single blow. Try to keep the reel captivating or hook the user by ending on a question, making users crave more!

The Rise of Facebook Groups

Facebook groups have been around for a long time and have become hubs for topic-specific or even brand-specific discussions. Niche-specific groups carry a sense of belonging unlike any other and they are sources of great debates, often on products and services. 

Having a positive image set up for your brand in a prominent Facebook brand can trigger a reaction that significantly boosts your brand image and puts you at the top of the table. Think of getting organic reviews posted in a Facebook group so that others with similar interests can hop on the bandwagon too.

Contests and Giveaways

People love participating in chance events like contests and giveaways. They are also a great way of garnering user-generated content, which boosts your engagement metrics through the roof. 

Organize contests with utmost care and transparency; don’t try anything dumb like running a fake competition! This is the era of social media, people immediately call out brands who run contests just for attention or reach.

Influencers: The Modern Ambassadors

The rise of influencer marketing has left many people awestruck. Influencers are people with significant social media followers who are actively affected by the opinions of the influencers. This is why influencers carry a ton of importance in all modern-day marketing campaigns and working with an influencer for a Facebook marketing campaign can be the make or break between your success/failure on the platform. 

It is recommended to choose influencers relevant to your niche so that their audiences resonate more with your content or your products/services. Another lowkey tip is to work with micro-influencers or local influencers with 10-20k likes on their profiles as they are expected to charge less from you and they usually enjoy a much deeper bond with their audiences than bigger influencers.

Influencer marketing transcends trends. Partner with influencers whose ethos aligns with your brand. Authenticity matters—no smoke and mirrors. Collaborate on sponsored content, product launches, or educational webinars. Their followers trust their word like seasoned diplomats.

Facebook Shops: The Digital Marketplace

The Facebook marketplace has effectively evolved into an e-commerce platform. Whether it’s B2C, B2B, or C2C, the marketplace is crowded with ads from people and businesses looking to sell their products or services. 

With Facebook Marketplace, people get the perfect blend of online shopping AND a community. It is suggested to uphold the same listing standards with the Facebook marketplace as you would with other platforms since it has a lot of competition; subpar listings don’t cut!

Conclusion

Facebook isn’t a graveyard; it’s a phoenix. Adapt, experiment, and blend tradition with innovation.