Machine learning analyses raw data and provides helpful information as an output. Businesses in various industries can benefit from it, so many companies are now adopting this in their operation. Below are some ways how machine learning is beneficial to businesses. Improve customer satisfaction One of the most popular uses of machine learning today is […]
Social media marketing is a continuously changing industry. What was working fine last year would not work at all this year. Social Media Examiner releases its annual report on marketing strategy and how marketers use it to grow their businesses. We have picked some points from the report to help business owners. It is On […]
Vodafone analysts found distinctive features and differences in the behaviour of the capital’s owners of top iOS- and Android smartphones. They analyzed the habits and preferences of Apple iPhone 11 Pro Max, 11 Pro and 11, Apple iPhone XR, XS and XS Max users and compared them with the habits of Samsung Galaxy Note 10 […]
According to a report, almost 55% of internet traffic comes from mobile devices in 2021 and it is expected to grow more in the forthcoming years. Today mobile users have outnumbered desktop users. As a result, bloggers and marketers are focused on mobile channels to deliver enhanced user experience and improve conversion rates through apps. […]
There’s one smack-you-in-the-face obvious fact about B2B business compared to B2C: if you want the more profitable business model, B2B comes out on top. It’s simple logic – brands have more money to spend than the average consumer. When analysing just e-commerce, the global B2C e-commerce market is valued at $3.67 trillion, whereas B2B is […]
Customers are abandoning phone calls and emails en masse, prompting companies to adopt a different approach to customer communication online. They must actively update the service to embrace the growing trend for live chat technology. However, at some point, businesses can’t go any further without additional support from outside companies. This is especially true when […]