Nothing affects sales like recognition and loyalty to your tourism agency. How can you build this positive perception and trust with your audience to raise your company’s profile and increase tour sales? This is what we will discuss in this article!

Quality website

A website is a link between a customer’s first contact with a tourism company and the purchase of a trekking tour. In order for a user to pay attention to your tourism company and then buy a hiking trip, it is necessary to competently present your travel agency on the Internet.

Bookatrekking has an excellent website. Its luxury gr20 Corsica route web page has a simple, convenient, and attractive design. The web page has a description of the stages, an FAQ section, a booking experts list, and comfortable navigation on the website. This is a great example of a tourism website offering great UX.

In addition to a quality website, having a well-designed mobile app can significantly enhance user engagement and satisfaction. Tourism mobile apps provide travelers with real-time updates, easy booking processes, and personalized recommendations, making the travel experience more seamless and enjoyable. Apps like TripAdvisor and Airbnb exemplify how intuitive design and robust functionality can foster customer loyalty and increase sales.

Still don`t understand why it is important to have a well-designed website? Let’s discuss it!

Building trust

When a landing page or website has a selling structure and competent visual design, the business looks more reliable and serious in users’ eyes. They have trust in the travel agency. If a potential client sees a poor-quality website, they may feel that your travel company is incompetent in providing its services.

Increased sales

The competently built structure of the website allows you to convey to a person the necessary information, increases his or her loyalty, and encourages him or her to leave an application or independently contact the travel agency. With the help of the website, you can collect more requests for tours and, therefore, increase the company’s income.

Customer comfort

According to a study conducted by Acquia, 76% of customers leave websites if they have an unsuccessful UX. A simple structure and attractive design will keep potential customers on the website because they can quickly find everything they want. A complementary mobile app can further enhance this by providing offline access to travel guides, maps, and itineraries, ensuring customer satisfaction even without internet connectivity.

Customer service

According to Zendesk, after more than one bad experience, around 80% of consumers say they would rather do business with a competitor. Therefore, it is important to pay attention to the quality of service and consider the customer’s impression of the interaction with the company. Properly built service will help to turn potential customers into regular customers and increase the company’s income.

How to build a cool customer experience? Let’s break down the key points.

Customer communication

Make it a rule to show care and respect to the customer in any situation and at any stage of the deal. When interacting with your employees, the customer should feel that they genuinely want to understand them and help solve their issues. Do not try just to sell. First, study potential clients’ requests, needs, and wants.

With competent interaction, you will win the client’s trust and subsequently get a loyal customer and free advertising for your travel agency. But even if the deal does not take place, the person will leave you as a loyal potential customer.

Waiting time

Don’t keep your client waiting. Responses to inquiries should always be quick. 

Imagine the situation. You are planning to go on vacation in a week and wrote to several travel agencies to help you pick up trips for vacation. One company responded to you within an hour and offered options for the nearest tours. The 2nd company responded only after 2 days and did not give any selection, and just asked, “Where do you want to go?”. The 3rd company read your message but, for some reason, did not send anything in response.

Which company would you interact with next? Of course, with the first. No one likes to sit and wait for the manager to reply.

If you don’t want a potential customer to go to a competitor, always put yourself in his or her shoes to understand what kind of opinion he or she may have about the company.

Feedback

Keep track of customer feedback. Respond to both positive and negative comments. Don’t ignore or delete complaints, and don’t start arguing with the customer. How to respond to a bad review? Apologize and show interest in the problem, and then offer a solution in the form of a discount or some nice bonus.

You can also directly ask what customers like and dislike in your travel agency. This way, you can improve the service, increase loyalty and strengthen the company’s reputation.

Quality customer service solves the following problems:

• Increases the credibility of the company and forms a positive opinion of the audience about the travel agency
• Retains the client and motivates them to repeat visits
• Helps to separate from competitors – if the characteristics of travel agencies are the same, the customer will choose the one with which it is more comfortable to interact with

Always remember to collect clients’ feedback.

Advertising

The most effective and controllable types of advertising are targeted and contextual (PPC). Their advantage is that you can track the results and calculate the number of applications for tours since their number depends on the budget you have invested.
Incorporating transportation digital signage into your advertising strategy can also increase exposure to a relevant audience. For example, placing targeted ads at airports or train stations on digital signage screens ensures that your services are promoted to travelers actively planning their next destination, thus boosting the chances of conversion. Suppose you buy outdoor advertising somewhere on the streets of the city. In that case, it is impossible to even approximately estimate how many people will come from it and whether the investment will pay off.

Targeted advertising is an instrument of promotion in social networks, with the help of which the target audience will see your offer in the newsfeed. The advertisements will be shown to potential customers in your city, so you will increase recognition and close new customers to sell tours.

Contextual advertising is a way to promote your business on Google. This type of online advertising allows you to show ads to the user when he or she searches for the product he or she needs.

With contextual advertising, you are sure to attract an interested audience because people are already searching for tours themselves in a browser search. Most likely, a potential client will choose a travel agency with a quality website where he or she will quickly find information on tours and ways to contact. 

People appreciate convenience and comfort, so a website with a clear structure will cause them to trust the travel agency and increase its credibility.

Loyalty program

A loyalty program is a system of rewards for purchases that turns new customers into regular ones and encourages them to buy more often and more. 

Create your own reward system – give your customers a benefit. It can be a raffle, discount for the 3rd or 5th bought tour in your agency, etc. A properly built loyalty program will not only increase the demand and trust of customers in the travel agency but also attract new customers.

Conclusion

In a landscape where customer preferences evolve rapidly, embracing these hacks can spell the difference between a thriving tourism agency and a struggling one. By implementing these strategies, you’re not only boosting your bottom line but also establishing a lasting connection with your audience. Remember, it’s not just about selling tours – it’s about creating an experience that resonates and fosters lasting relationships. With a commitment to quality service, innovation, and customer-centricity, your tourism agency can soar to new heights in the dynamic world of travel and exploration.