The Future of Header Bidding: Server-To-Server Technology
When it comes to programmatic advertisements, real-time and client-side header bidding has been at the forefront of technology for quite some time. Publishers, especially those with medium- and low-traffic sites, continue to rely on it. However, there is another technology contending for the top title: server-side or server-to-server header bidding. The main difference between server-side […]