You may have noticed over the past week I have been focusing a lot on content. This is because I get very upset when people email me to complain that their app has been rejected from GooglePlay and they blame AppsGeyser, when in fact the problem is that they have used content within their app that does not belong to them. Copyright violation is a serious issue. Please make sure that your content is original and suitable for your app audience.
We have discussed many online marketing strategies in our series the ultimate Android app marketing strategy. That series is based around the importance of social media marketing, online marketing and the technical side to online marketing. Many of these ideas are connected with your content strategy.
Before you make an app you need to know whether or not there is a market for your product. It is important that you validate your idea and research your idea prior to starting upon your app making mission.
- Android App Marketing Includes Researching your Idea
Research Your Idea
Everyone thinks that their idea for an app is the best idea ever, and can not understand why no one had thought of it before. Now is your time to quickly invest your time, your efforts and all you have into making your idea turn into a reality before someone else takes your idea. After all, your idea is perfect and therefore it is only a matter of time before someone else catches on and makes an app based on your idea.
Stop – You are not the right person to decide if your app idea is a viable idea because you are biased to the idea. It is time to take a step back and see if there really is a demand for your app. AppsGeyser has created a list of questions that will help you decide whether or not your app idea is a viable idea before you make an app. Time to start asking questions:
- Are there any apps similar to mine on the market?
- Has the competitive apps achieved high downloads?
- How long have the competitor apps been on the market?
- What are the reviewers saying about these apps?
- How many apps do the competitor app developer have in the market?
- Are these app free or have a charge to download?
- How does this app developer make money from these apps?
- What made me like this app and would I use it again?
- What does this app have that other similar apps don’t have?
- What marketing exists around this app?
- What can I learn from this app that I would like to incorporate in my own app?
Now you can realistically know if your app idea is a good one or not. Most importantly do not fret if you idea does not seem perfect from the answers your questions have provided, many people are able to tweak their ideas from the answers and end up with a much more successful app. If you are going to make an app, make sure it is an app worth making.