Creating a Telegram channel or group about trading in the easiest part of this journey. The hardest part comes when you start promoting it. Today you need a solid marketing strategy for Telegram to gain success. For instance, there are already more than 50k channels about trading – stocks, forex, or crypto. How do you stand out and increase your members?
Start with the name and design. You should try to come up with a catching name, add the name of your brand, and don’t forget about keywords. For example, “Signals for Trading” will be a bad name since it doesn’t stand out of competitors, it’s not precise. On the contrary “High Leverage Stock Market Trading” will be a better one, for instance for users it will be easy to understand that you provide information on stock trading with leverage. Or “Binance Futures Trading Crypto Signals” has its niche in the title – it’s about futures trading on Binance.
Next, you need to provide good content. By good content, we mean unique, useful, interesting, and shareable. If you copy-paste some random information from the Internet or steal material from other channels, you won’t have a chance for success. Be an expert in your field and people will come to you. When you help people solve their problems, they will most likely tell other people about you. Sometimes a few good materials are enough to become viral and boost your members by 500%.
And last, the marketing itself. Before jumping into promoting your channel or group, it’s better to research competitor’s channels, understand how do they grow, what techniques they use.
How to research competitors?
Go to Tgstat, put in search the name of the channel you want to explore more or just a keyword to see the list of available channels. For example, if we put in search “Forex Trading” then we get a long list of channels with “forex trading” keywords in the name. If you open any of them, you will get to see a statistic about the channel’s performance. What you should pay attention to: Subscribers graph (there you can see the dynamic of the growth – if their members increase or decline), Forwards & channel mentions (how sharable content is), Mentions of the channel (in what channels it was promoted and when). Besides you can see how many posts they publish a day, what is the engagement rate (views rate). Use the insights from analytics in your marketing strategy. Take the best ideas and use them.
There are two basic ways to promote your trading channel: free and paid.
Free ways to promote trading Telegram channel or group:
- Comments on social media and forums;
Join forums, groups on close to your theme and share your links there. It’s better if you become an active participant in these communities, make real connections, then people will follow you. Platforms where you can promote your channel – Facebook, Instagram, Twitter, Quora, Reddit, and some forums like Bitcointalk. Don’t underestimate the power of Quora. There are a lot of questions from users about what Telegram channels on trading (forex, crypto, stock) they can join. Be the first one to share your link there.
There is a lot of online catalog for Telegram communities and it’s free to get listed there. It won’t bring you many members, but about 30-50 new members a week they can provide. Some of these catalogs: Tgstat, telegram channels.me, Telegram List and so much more.
Focus on the content you publish. Unfortunately, we don’t have a recipe for viral content. But once it happens, it can bring you a constant incoming flow of subscribers. You can use Tgastat to determine the shareable content of competitors.
Cross-promotion is a collaboration between channels. Two channels agree to exchange their promotional publications. It doesn’t cost a penny, but it’s not always working. Conversion rates of cross-promo are quite low.
Paid ways to promote trading Telegram channel or group:
- Advertising on other channels;
You can find a few big channels on relevant topics and publish channel promo there for some free. Most big channels offer such options, collect prices from a few channels, and choose one or two for a start. You should choose the place for promotion judging by engagement rate. If the channel has 100k members and only 1k views, then yo. The view rate should be more than 15% in the channel to make your promotion successful. By the way, you can go back to Tgstat and find there your competitors. Look at where did they publish their last promos – by the subscribers dynamic you can understand if it worked for them well or not. If the promotion was successful, you might want to promote on the same channel too.
Find bloggers, YouTubers on relevant topics, it might be not ready about trading, but in general, about finances, making money online, etc. The big flaw of this method, though it might work great and bring you thousands of new members, it is costly. Average popular bloggers might cost you not less than $1,000.
- Direct advertising on social networks;
Paid targeting on Instagram and Facebook is still one of the main ways to promote any business. Both platforms have a high engagement rate. Facebook provides great tools for targeting – for example, you can promote your channel only to males, from 30 years, interested in business, financing, and trading, stocks, forex, crypto-technologies, or people who already joined some trading groups. No other platform can bring such targeting. But the hardest part is that you will fail most likely. It takes months of study and practice of Facebook settings before you get a good result. Be ready to lose some of your money before getting first members for your trading channel or group.
Do you think it’s possible to get 100k members in 1 hour? Yes. By buying bots you can boost your channel within few minutes. But the trick is that… these are not real subscribers. Robot-generated users will only increase the number in the channel. They are not useful. But you still can use this method to gain for example 2-3k members before going promoting your channel with “white” methods. By our statistics, new members more likely will join your forex, crypto or stock channel if you already have at least 2-3k members there. But be careful, Telegram deleted these members eventually. If you have 20k bots today, tomorrow you may have 0.
Another way to bring a solid amount of members is to buy them. The idea is close to buying bots, but for the exception of few moments: 1) these are real members and not robot-generated users, so it means they will participate in channel’s or group’s life 2) it’s not that fast – you can get the same 100,000 members within 3-6 months and 3) Telegram doesn’t delete these users. Although you can face the issue that only a few of you new members will be interested in trading content. For now, it’s the fastest and the most secure to get real members for the Telegram community.
Growing a channel or group and increasing members isn’t easy, it requires time, money, dedication, and consistency. If you want to save some efforts, you can always use promotional services and buy members.
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