Turning an Android app launch into a business and for you to derive a very high achievement on it, it is essential to know and grab how the android works well with analytics. It is critical to understand the interaction between users and Android apps on their mobile to get the best out of your innovation.

As a developer, you should strive to understand your users’ behaviors by monitoring your app reach, engagement, and retention.

How many users who download your app actually return to use your app? How many users on your free app with no ads return to your app verses the number of users versus your free app with ads? Do ads in your app make a difference to your usage ratio? What about the retention of your users?

Learning how your Android app analytics will help you create a proper business monetization and marketing strategy is key to your Android app success. The most common of all monetization forms for Android apps is advertising. There are several advertising styles, some of which will be able to be integrated into your Android app template and some that you cannot integrate. In the past year, there has been a massive increase in in-app advertising on free apps.

In fact, there has been a 70% increase in the number of apps that now have in-app advertising. Another top Android app analytics you need to look into is your users’ behaviors, depending on your country and region. User behavior can also depend on gender, age, and social class. These statistics will give you the knowledge required to know how to direct your on-going marketing campaign. Marketing your Android app needs to begin before your app launch but will need to be tweaked and updated regularly based upon your analytic results.

It is no longer news that the competition that exists in the Android app market is at a very high level, so to firmly maintain one’s stand well and have an advantage over many others in terms of the competition level, it is important to have a high knowledge and experience of android app analytics. The advantage of the analytics is that they display how users behave towards the apps; they make you aware of vulnerable points in your app and guarantee the delivery of a perfect experience the user would face while using it. Comparing many diverse tools in the effort towards selecting the accurate one for your app is very time-consuming. We have many app analytics tools known to offer various specialized functions, but each comes with its advantages and disadvantages.

Listed below are some of the best marketing analytics tools for android apps after a thorough study and research, and they would go a long way in spurring your app to success.

1. Google Firebase Analytics

The cost of using this tool could be free and could also cost at least $25 per month upon subscription.

The tool does not limit itself to analytics capability, but it can be a great medium for infrastructure. Sure an all-rounder tool that permits the sending of push notifications and the provision of the analytics emanating from mobile apps to Google.

Advantages

• It is an advanced tool with a crash-reporting feature.
• It provides an easy setup for ‘Backend as a Service’ so that maintenance of the servers through the use of a service cluster is deemed unnecessary.
• It can be optimized for original standard apps.

Defects

• It has a meager free plan, and this affects the comparability to other tools in the market.
• It has marketing tools that lack too much-needed strength to run.

2. UXCam App Analytics

The cost of using this tool could be free and could also cost at least $25 per month upon subscription.

This is a tool that offers assistance in understanding how users behave and react to the apps. Some of the aids it offers are raising the standard of retaining and increasing the app’s KPIs. It also helps in taking confident product actions without a waste of time. It has a special feature that distinguishes it from some other tools. That is the ability to engage behavior analysis in a quality-measuring way rather than a number-measuring way about quantity. It has some features in it, and they consist of various ones such as Heatmaps, User Analytics, Funnel Analytics, and KPI.

This wonderful tool also permits you to understand the activities engaged in by users within the app you put out. The UXCam can be trusted and dependable as it thrives amidst the competition level of app analytics regarding the pattern of behavior. Even some of the top producers of apps in the world are known to apply this UXCam tool.

Advantages

• It has a high record of not detecting gestures.
• It has a rage click detector.
• Its analysis is focused on quality.
• Session replays of those who use the app can be viewed with this tool.
• Heatmaps can be found and discovered on an individual screen.
• It analyzes the roadmap and journey of the one using the app.
• There is no absolute need for event instrumentation.

Defects

• You can only share data in a manual method as its integration to Slack is null. Doesn’t integrate with Slack.
• This tool can be accessed totally free when you kick-off.

3. Amplitude Android Analytics

The cost of using this tool could be free and could also account for about 10 million users every month, also can cost at least $25 per month upon subscription. The strongest ability this tool has to offer is its power to generate reports automatically.

Advantages

• It spontaneously runs its web interface.
• It has been programmed to be free for over 9 million users every month.
• The creation of a custom board is permitted, and that is according to each segment’s needs.

Defects

• Notification properties are absent on the use of the product.
• Third-party vendors can be used to set properties.

4. Mixpanel

The cost of using this tool could be free and could also cost at least $999 per year upon subscription. A huge advantage and ability of this analytics tool is the monitoring and creation of funnels.

Advantages

• The analysis is unlimited to the spontaneous interface of the web.
• You have the ability to see what users are doing live on your app.
• Transfer of messages to users on how the product can be used is permitted in this analytics tool.
• Automatic iOS event Events can be integrated online through a user interface in a virtual way.
• It allows the creation of funnels.

Defects

• ‘Backend as a Service’ can be good for scaling but disastrous if a huge quantity of data is managed.
• The presence of premature properties can pose a threat to the app, unlike some others’ features.

5. Flurry Android Analytics

The cost of using this tool is totally free. The tool can be advantageous for a user operating on a budgetary measure due to its free nature and its ability to offer support to various apps, all at a particular period.

Advantages

• It is a free analytics tool for use.
• It is extensive and covers a lot of aspects.
• You can earn from the app through adverts promotion.
• Metrically, you can contrast your application with every categorized benchmark.

Defects

• The analysis range it covers is less wide than the analytics tools that also focus on quality measurement.
• Identification of mistakes could be a challenging process.

6. County Product Analytics

The cost of using this tool could be free and could also cost at least $25 per month upon subscription. This tool puts its aim and focuses on dissecting and paying full attention to get how users operate on the app.

Advantages

• You can do hosting on any ground.
• It covers a vast range of platforms.
• It is straightforward to apply and use.
• There is the presence of segmentation when it comes to applying in events.

Defects

• It is not free when it comes to the application of the features.
• The requirements needed for the servers are too limited.

7. Adobe Analytics

The cost of using this tool could be free and could also cost at least $25 per month upon subscription. It is an analytics tool that offers a solution to the client’s analysis and the market situation.

Advantages

• A custom method for implementing.
• It is not difficult to amass reports in a custom way.

Defects

• Implementing the tool could be very complex. Third-party vendors are necessary for launch.
• It can be costly at the point of entry.

8. Localytics Android Analytics

The cost of using this tool could be free and could also cost at least $25 per month upon subscription. It is an analytics tool that offers aid in boosting the image of the app through intense marketing.

Advantages

• It is a good tool for linking analytics with marketing tools.
• It permits sending of push notifications to users and certain segments.
• It has to ability to run a comparison on apps.

Defects

• The amount of analysis that can be done is limited due to the presence of low correlations.
• It does not possess an external API.

Summary

Going through the above content will go a long way in boosting your understanding of how Android app analytics work. Digest it well, and you’d find yourself like a pro when it comes to app analytics.