The Importance Of Push Notifications In Making An Android App Successful

Importance Of Push Notifications

Once you have decided to design an Android app and have gone through uploading it successfully into the app market, do not think you are done with everything and that it is over. Do not think it is the time to start earning and making plenty of money from it because you still have some things to do and a long way to go regarding your app development.

Before you can be certified eligible for ad revenue, it is compulsory to have garnered 100 users download every day for about 10 consecutive days, and the user ratio per download is mandatory to be over three. It is absolutely normal to have seen complaints that the conditional demand is very high. Still, if being realistic, an app that has just been downloaded less than five times is shallowly coupled with a user launching less than three times, which may translate to an unappealing app or a wrong audience target.

Putting efforts to make your app users keep using your app repeatedly, it is better and advisable to follow applying android push notifications. An Android push notification example is ‘Modify src/MainActivity.java file to add Notification code.’

What is push notification in the Android app?

Push notifications are messages which developers and owners of Android apps forward to app users in a pop-up way to communicate with them. A display of alerts would be on the screen and open anytime the user checks the message or opens the app. Communication is key to success, and the application of this great tool will go a long way in making your app very successful. At the inception, these pop-up messages were to notify the app users that the app has been updated or that other great features have been added to the app. As time went on, messages to woo the users and increase the rate of app usage were also sent with this same tool.

The key reason push notifications are used adding value to your app and making the user keep using your Android app with keen, undiminishing interest.  The messages sent to users with this tool are always in short, precise forms due to the limited character factor, and this is an advantage because the little the message, the better the click-through rates. Suppose there is a click on notification by an app user. In that case, the user will be redirected to the core of the app, where the message emanated from, and that is a sign of convenience, which has a rapid process as an advantage.

It’s normal to have been receiving push notifications from apps we use, and to continue using or to quit using the app is a personal choice on what you feel about the app. This tool is at the top rank of the best methods and strategies in the app market, and despite your knowledge about it, it is a greater advantage if you choose to keep on learning more about it constantly and consistently.

Why you should use Push Notifications for Android apps

We must remember to do some things, such as visiting apps constantly, which makes push notifications to help your users set a reminder.

An app’s lifespan can be very short, which means that people may quickly download the app, use it a couple of times, and afterward forget about it. Some research has shown that the average life span of an app is only 30 days. To create an Android app successfully, push notifications have been created to help nudge your users to keep them engaged with your app for a longer time. Users can also have the option to set their choice on ‘opt-in and opt-out’ to decide whether to receive push notifications or not. It gives them the control, and if the push notifications distract them, they can decide to deactivate it and keep using your app as long as they are in love with it.

Benefits of push notifications

Push notifications can aid your app in improving user experience, making it perform beyond a marketing strategy. Although there may be a link between the two, the obvious difference is between promoting a new feature with a notification and making the user benefit from the development.

Conversion rate gets increased, and higher chances of making money off it. Push Notifications can be responsible for getting an instant response from any user. If your push notifications launch is exceptional, you can receive more engagement in return, and that will boost your conversion rate and app monetization.

They raise the level of engagement of users and the rate of retention. They can boost your app engagements, but it has to be moderate because excess sending of notifications may make users opt-out of the feature or quit launching your app.

1. Remind them from time to time

One can use the notifications to remind them of stuff that you feel may interest them. You can remind them of actions within the app they have yet to complete, or you can remind them to use the app as they haven’t logged on in a specific amount of time.

2. Encourage engagement

Users may need other reasons to want to return to your app, maybe they are bored of the original content, and unless you make them aware of new content, they will not return to the app. Encourage engagement by sending out push notifications containing competitions, new app updates for either your current app or another app that you have created that is relevant to this user. You could also include promotions of sales that are currently active. Encouraging engagement by offering something new to the user will entice users to use the app once again.

3. General Alerts

You can also use push notifications to notify the user of current changes in your field of expertise, be it a new law being passed or an emergency occurring that would be important to your users; the general alert usefulness is endless and is often key to gaining long term commitment from an app user as it builds

There are several ways in which push notifications are used:

1. New app: Nearly 45% of notifications are used to notify the current audience of new apps that have just been released.

2. Notify users of special offers or landing pages: About 24% of notifications are used to promote external material.

3. New content: Over 15% of notifications are used to alert users of new content on the application and urge them to visit the application.

4. Affiliate marketing: Over 10% of notifications are used to link to affiliate marketing ads or offers.

The remaining percentage of all push notifications are used for a wide variety of reasons that vary from time to time.

Now that you will make an Android app don’t forget you need to send push notifications to promote it.

4. App Changes

There will be times when your app’s functionality has been updated, and the user must be made aware as this may impact the way they use the app. The changes may include technical changes, new features, or content changes, either way, and it is important always to keep your users updated. Users like to know that your app is updated regularly; it creates a sense of trust that the quality is being monitored.

I believe this has helped you understand how push notifications can help you create an Android app successfully.

Last Updated on December 15th, 2023