Using the free tools provided by AppsGeyser to create your Android apps is a great start to your Android app career. But the problem doesn’t start when you create an app; the problem lies in getting your app into the hands of your potential app audience. If you are not marketing your app effectively then no one will know that your app exists. It is time to market your Android app effectively.
Marketing no longer has to be a barrier to Android app success. The fear that marketing costs loads of money is no longer real, and in today’s post I am going to show you how you can market your Android app business without costing you a cent. (But it will cost you your time).
10 Free Marketing Techniques for a Mobile App
1. Network – It is time to get to know people in your industry that will be interested in your product. You should be attending relevant conventions, joining online networking meetings and going to as many events as you can. The more people see you and know you as a real person, the better for your business.
2. Be active on industry related blogs – You should be active in your industry online as well as in person. Find out which are the top 5 blogs your prospective audience would be interested in and begin commenting on a regular basis. Those reading will begin to recognise your name and comments and interaction will begin. Never promote your business on another blog.
3. Guest blog – In addition to commenting on blogs, be assertive: contact the blog owners and offer to write posts for them. In these posts you should never refer to your business, but only to the industry. The readers will learn more about you and your product from your writer’s profile. If you know your industry well, then writing these posts will not take you long, and the increased exposure will be worth your effort.
4. Host a Webinar – Why don’t you host an online Webinar to introduce your product/brand to the audience that you have built through your networking efforts? A regular webinar brings powerful results: it is interactive, it is visual and it is real.
5. Cross-promotion – Use your existing outlets to market your app business. Do you already have a website or a blog? Do you have a physical brick and mortar business? Start placing marketing messages around these existing outlets.
6. Partnership promotion – The idea of promotion from within is fantastic, but your real aim is to grow your audience. Why don’t you partner with another brand that sits within your industry and supports your product/service? You can market their product/service whilst they promote your. Perfect for both of you, costs nothing and increases your audience range. There are a ton of awesome software blogs and websites that can promote your app, for example.
7. Competitions – Everyone loves the idea to get something for free, and what better way than to run a competition? Competitions will get your brand out into the public. Encourage social sharing of the competition, but don’t make it too cliché.
8. Referral programs – This is often seen with large brands, but can be adapted for smaller businesses too. What you want to be doing is convincing your existing audience to bring friends to your business by providing an incentive. What you don’t want to be doing is paying people. The incentive should be something that does not cost you money. It could be offering an upgrade on a service, or a discount on their next purchase, which you will still profit from.
9. Socialize online – We all love social media outlets such as Facebook and Twitter. These are great ways to get your brand and your personality out there to your audience. Apart from your social pages, you need to be social on your audience’s social pages too. Engagement is a two way path – something that is so often forgotten by lazy marketers.
10. Up-sell – Ever been into a fast-food chain and heard them say, ‘and would you like fries with that’, or ‘would you like a drink’? Get the message? No matter what you ask for, they will offer you one more item to try to up-sell. Don’t be afraid to contact existing clients and offer them an additional service/product.